YouTube is the largest video-sharing website worldwide. For a long time, people have been able to share millions of videos on YouTube free, including me. Ads are the main source of YouTube. However, the latest development will see YouTube charge its users $10 a month (On Point, 2015). Subscribers will be able to access to all kinds of videos they want without getting affected by ads. Currently, Hulu and Netflix are the forerunners in this business. I believe YouTube Red is a good move. Having witnessed the good stuff YouTube offers I am ready to pay for the services. An ads-free streaming will make YouTube the best source of entertainment. Also, at the moment, there are some materials one cannot be able to access through YouTube such as the latest films. Through the new subscription services, the users will be able to access to almost all services including live radio streaming. Also, I am taking into consideration the intellectual rights for the bloggers. Those who upload their videos and intellectual properties will be able to earn for their services they spend time creating and posting on YouTube. I am, therefore, ready to pay for the services I get from YouTube to make sure that the services offered are improved and every stakeholder in this business gets his or her rightful share.
There is a question of whether YouTube will be able to take on Hulu, Netflix and the rest in this business. I have no doubt that YouTube will definitely win this race. YouTube has been in this business for a long time. I am sure that the client’s reputation that YouTube is having at the moment will make it maintain its clients even when it starts to charge $10 a month. Additionally, there will still be another option for those who will be not able to pay, that is, to view shared videos but with ads. However, to make sure that the new subscription terms are not rejected, YouTube should reduce the subscription charges. This will give YouTube a competitive advantage in the market.
References
On Point. October 26, 2015. YouTube Red And The Future Of Paid Streaming. Retrieved from <<http://www.wbur.org/onpoint/2015/10/26/youtube-streaming-video-ecommerce-media-futures>>
