A. Forces in the Singing Valley Resort Market
Customers' bargaining power- the clients of the Singing Valley Resort have a weak bargaining power because of the high-quality levels of the services it offers.
Substitution threat- Singing Valley Resort has a comparatively low substitution threat since most high-end customers prefer it stemming from the best services they receive. It is evidently portrayed from the high revenues and the high occupancy at the resort.
Suppliers bargaining buyer- they have a moderate power. It stems from the fact that the suppliers have the propensity of increasing the costs of their commodities because of the type of clientele that visits the resort. On the other hand, the management of the resort can counter this through the more affordable offers from other supplies.
Threat of new entrants- there is a low threat of entrants because the Singing Valley Resort has superior services that discourage other competitors in this area of operation.
Rivalry- it is a strong force because of the existence of other resorts that offer similar services as the Singing Valley Resort.
B. Singing Valley’s Resort competitive advantage
Differentiation is the entity's primary competitive advantage as it prides itself on providing its customers with the best accommodation, meals and exceptional services.
C. Statement of the problem
The major challenge facing Singing Valley Resort is increasing its revenues without the possibility of increasing the rates payable for every room ("Chapter One- The Importance of IMS"). The other problem is communication with the clientele as this culminated in numerous complaints through the emailing system.
D. Innovative ideas
The first approach encompasses collecting the information on customers each time they visit the resort in addition to the opinions of the clients regarding their stay at the resort. This information can be used in knowing the areas that need improvement and other avenues where the entity can increase its profits.
The second idea is introducing the services e.g. the yoga and art lessons and letting the customers have information on them whenever they visit the resort.
Work cited
"Chapter One- The Importance of IMS." 1st ed. 2017.
