“Transforming Audience, Transforming society” is a network action that is initiated by the COST program in the United States of America, which is funded by the European Cooperation in Science and Technology kitty. In fact, COST encourages various networking programs in the U.S for their better growth (Livingstone 25). Some of the programs funded include, workshops, meetings and scientific symposiums. The main reason is to encourage social and scientific networks in the region, in order to encourage research and innovation in the country. The domains of the COST funded framework fall in categories, and in this cases, our program falls in the ISCH (Individuals, Societies, Cultures and Health). Inherently, this program intends to enlighten and transmute the reception of media and communication within the audience. It is noted that the trends in broadcasting presentations are in constant changing trends. Imperatively, this research project will help to sensitize the society about the complexities that the media houses would present to the audience. In retrospect, it ensures good audience-media interaction and participation. In addition, as a media program, it outlines the function of information and communication technology in media production for social relations and incorporation. Fundamentally, factors that unite the society through the interaction of the media piece will remain the central preoccupation in this work.
In Sirius Satellite Radio Program, this research indicates that the way the radio presenter speaks and presents his or her voice clarity influence the audience (Livingstone 25). In fact, the listeners are able to describe the personality and behavior of the announcer just from the voice they hear on the radio. In this precept, people live under the influence of the norms and practice of the society they live in. this can be evident on how they perceive things and events. For example, an individual is able to associate a particular walking style with a certain behavior. Likewise, the way someone speaks can also infer different personalities of being kind or harsh. Therefore, the people in their social settings will judge a person premised in what the society informs them about a particular trait associated with such behavior.
More importantly, social structures inform people behaviors and interaction within their cultures, social stratification, status, functions, and organizations. People’s perceptions and attitudes are contingent to a social setting and construct. In fact, the components of a given social construct harmoniously relate to inform the way of behavior and interaction within a particular society. Therefore, Sirius Satellite Radio has been useful in uniting people within the construct of the U.S culture. The use of technology in communication has influenced the way people exchange information and ideas within a given background. For instance, listeners can always interact with the announcer through phone calls and messaging services to contribute to the ongoing program in the radio. Moreover, the announcer can interact with the audience through the social sites like twitter, Instagram and Facebook, where the listeners drop their concern and feeling about the program (Highfield Stephen Harrington and Axel 25). This is a true illustration that every culture has a way of maintaining social order and the organization of the human behavior that is spread across the board.
Consequently, social structure is so flexible and not rigid. It embraces the dynamics in culture, technology, societal significances and preferences. In fact, robust growth in technology has done many changes in the societal development among the people. For example, people today listen to various radio stations all over the world and watch television channels globally. More importantly, the use of internet has accelerated social interaction among the populace where people can communicate from every part of the world without establishing face-to-face interaction (Livingstone 24). Furthermore, many economic activities are taking place online, which helps to ease business transactions and exchanges. This overtly shows how human person has gone a long way in standardizing ways of economic and social interactions from the primordial hunting and gathering to E-commerce. In addition, the exchange of information through letters is currently quick by the use of electronic mails.
However, some of these changes come packed with certain challenges and threat to the society. Many people have used the social programs to mitigate violence and extremist actions. People use radio programs to radicalize people against others, and that is why the U.S government has a stringent measure taken against anybody who uses any media house to fuel violence (Livingstone 27). Regrettably, people use social media platforms to communicate stereotypes against particular religions, political ideologies and cultures. This has caused many radical movements around the world that threaten the world piece. It would be wise for the society to use the innovations in creating peaceful coexistence and harmony for the benefit of humanity. In this datum, the study of ethnomethodology indicates clearly how people use the negative understanding about people to judge them poorly bin the social interactions. People consider some cultures archaic and backward, while regarding some important and good. This trait is developed by what people hear from others and accept it as true without confirming. Much of this effect was real during the period of racism, something that the world still condemns today, yet it is prevalent bin the social media.
For more illustration, the relationship between a procedure and technological development in the common society is becoming more dangerous in the contemporary civilization (Anderson 23). For instance, radio broadcasting brought a big transition from the traditional means of communication. Nevertheless, some analysts argue that the policies that guide the exchange of information in these media houses are impediments to inventions. The acts of stringent regulations have been swayed with the political feelings that only want the broadcasters to air out what favors the government. Even if there is something that the government does against the citizens, the media houses chose to be silent about it. This has been a jeopardy to social democracy and growth. Therefore, developments and advancements are good but dangerous when it is aims to derail people from enjoying social freedom and peace. The use of technology in communication has influenced the way people exchange information and ideas within a given background. Every media should remind its audience about social peace and unity.
In addition, social setting can take a multidimensional facet to stand on its way. For example, people of a particular age group understand things differently with those that do not fall within the same age bracket. That is the reason why Sirius Satellite Radio has programs that target the youths, children and adults (Delaney and Madigan 14). The programs have designs to respond to these people in the symbolic language that they understand. In fact, people understand their social construct with symbols of communication. For example, appreciation is a symbol of acceptance, while rejection is a symbol that someone is hated within a particular community. This must be the main reason that many media channels organize various programs specific to particular groups of people, since the understanding of one symbol in one area may differ with another in another zone. However, it would be better if the symbols become effective to maintain peace and harmony among the people across all cultures.
Moreover, people share believes and understanding about events and ideas across the generation through social training. That is why there is formal and informal education, which enlightens the folks about the traditional and new trends of doing things. Furthermore, technology has been in the frontline in helping people learn about the cultures of other people. In fact, technological experts say that the use of internet has presented to people the knowledge of everything under the sun. Yet it becomes dangerous when people exchange information that interferes with the social peace.
In conclusion, people live under the influence of the norms and practice of the society. this can be evident on how they perceive things and events. For example, an individual is able to associate a particular walking style with a certain behavior. Likewise, the way someone speaks can also infer different personalities of being kind or harsh. Therefore, the people in their social settings will judge a person premised in what the society informs them about a particular trait associated with such behavior. Consequently, social structure is so flexible and not rigid. It embraces the dynamics in culture, technology, societal significances and preferences. In fact, robust growth in technology has done many changes in the societal development among the people. In addition, people live by the use of symbols that every group utilizes for effective communication. That is why it is important to understand the use and meaning of every community for harmonious coexistence. It would be wise for the society to use the innovations in creating peaceful coexistence and harmony for the benefit of humanity. In this datum, the study of ethnomethodology indicates clearly how people use the negative understanding about people to judge them poorly bin the social interactions. People consider some cultures archaic and backward, while regarding some important and good. This trait is developed by what people hear from others and accept it as true without confirming. Much of this effect was real during the period of racism, something that the world still condemns today, yet it is prevalent bin the social media.
Works Cited
Anderson, John N. Radio's digital dilemma: broadcasting in the 21st century. Diss.
Delaney, Tim, and Tim Madigan. The sociology of sports: An introduction. McFarland, 2015.
Highfield, Tim, Stephen Harrington, and Axel Bruns. "Twitter as a technology for audiencing
and fandom: The# Eurovision phenomenon." Information, Communication & Society 16.3 (2013): 315-339.
Livingstone, Sonia. "The participation paradigm in audience research." The Communication
Review 16.1-2 (2013): 21-30.
