The organizational strengths which my plan will maximises on include, the cheaper cost of adoption of a pet as compared to the buying of a new pet from the breeder and the pet store. Piloting is also a good strength because it will enable me to determine how my animals and i are progressing. Full understanding of the animals before the actual adoption is another strength which i will thoroughly look at in my plan
The organizational weaknesses that my plan will address include the difficulty to get the immediate and specific needed breed, inability to adopt the specific breed immediately, the exceptional animals which require special attention and need which many people don’t like dealing with, the differences in animals especially after arriving with them at homes.
The environmental opportunities which my plan will take advantage of are, the large number of people who want the pet and would like to adopt them as fast as possible. The example people want to set by adopting a pet so that society can emulate their adoption process, numerous and frequent adoption events, the willingness and even encouragement of people to donate the shelter, and finally the willingness of animal lovers to volunteer at shelter and even during adoption process,
The environmental threats that my plan will prepare for include lack of knowledge and skills on how to adopt an animal by the public.hoe to get people to donate to shelters. Funds for animals’ shelters and food .pest stores and even breeders.
It is worth noting that many shelters try to educate the public on the responsible ways to own a pet, they also offer clinic to low income earners, and they continuously attempt to provide programs and services to increase the number of animals that get adopted hence the general public should be encouraged to carry the adoption of pets.
Pest stores costs and feeding costs are the major costs which are associated with strategies with my price related strategies.
Housing costs for shelter is the major cost which is associated with place related strategies.
The cost of encouraging lovers, volunteers and frequent adoption events is the major cost associated with promotion related strategies.
The major cost associated with evaluation related strategies is the cost of training public on the various methods of adoption of the pet.
In budgeting with the funds available i would use scale of preference whereby the most pressing cost will be incurred while the leas pressing later. Borrowings from the public and financial institutions are the major sources of fund when the current costs exceed the available funds.
References
Sue Sternberg. (2003). Successful Dog Adoption. U.S.A: Howell Book House publishers, Roberto, N. (2002). Social Marketing: Improving the Quality of Life.U.S.A: SAGE.
Panda, T.K.(2012). Marketing Management (Second Edition). India: Excel Books India.
Burrow, J.L. (2011). Marketing. London: Cengage Learning.
