These questions are answered by the following:
- Strongly Disagree
- Disagree Agree
- Neither Agree nor Disagree
- Agree
- Strongly Agree
Use of Social Media
- I use social media at least once a day.
- I use social media for shopping
- I use social media to look for events to go to.
- I subscribe to updates of various companies and brands through social media.
- Social media is a perfect way to promote an event.
- Social media is where people go to for updates on any product or brand.
- I prefer social media than normal advertising for event marketing.
- I love looking and browsing at fan pages of products and brands.
- I love to share stuff in my social media networks.
- I love to read blog posts and sharing them in my social media networks.
- I write blog posts.
- I look for blog posts and reviews on my favorite brands and products.
- I join social media contests of products and brands.
Social Media & Branding
- Social media is the best way to attract people on the company’s brand.
- Promoting a brand through social media is effective.
- Branding on social media helps connect with consumers well.
- I feel connected when brands are promoted through social media.
- I feel like buying the brand/products when featured in social media.
- I instantly follow a brand when the product is shown or sponsored in social media.
- I follow and look on updates of certain brands.
- Social media branding is the best way to attract consumers to buy products.
- Posting pictures of the products in social media helps consumers to decide on whether to buy them or not.
- Contests are a good way to promote the brand and to encourage consumers to buy it.
- Social media generates revenue and builds awareness.
- Social media is the best way to connect with customers.
- I want businesses to update their social media networks about their products and brands.
- Posting special offers makes people love the brand more.
Social Media & Events
- When I want to be updated and attend events of products/brands, I look at social media first.
- I prefer companies that use social media to promote their events.
- Social media engages audiences in their events.
- I feel like attending an event more if they are promoted in the social media.
- I prefer to be updated about the company’s events through social media.
- Social media is most frequently used to invite people in events.
- Social media continues to have a high importance to event organizers.
- A blog post is a great way to promote an event.
- If I like an event, I share it in my social media networks for people to know more about it.
Social Media & Event Marketing
- I prefer to look at social media when a company or brand does event marketing.
- Facebook fan pages are the best way to promote an event.
- Promoting in Facebook is the best way to promote an event
- Inviting consumers and Facebook subscribers is the best way to engage the audience in attending the event.
- I am more inclined to attend the event if someone from the company or brand invites me through an event page.
- I am more inclined to attend the event if someone from the company or brand invites me through a private message.
- Instagram is the best way to promote an event.
- Twitter is the best way to promote an event.
- I am more engaged in knowing more about the events when they promote it on social media.
- Using unique hastags and event QR codes are great ways to promote an event publicly.
- Creating ways to make the audience look forward to the event (e.g. a countdown or contest) is a good way to promote the event more.
- I prefer that companies provide updates on the event as the event draws near. This makes me feel that they care for the attendees and that they are making sure that the event is well organized.
- Social media is important for gathering attendees for the company’s events.
- Social media interactions between the business and the audience or viewer enable the formation of great connections between and among thembefore and during the event.
Bibliography
Deal, Jo Lynn. How to Use Social Media for Successful Event Marketing. Central Florida:
Social Media Today.2014
Dupper, Fabian. Importancea and Usage Of Social Media Within The Event Organizing
Industry. Xing Events Blog. N.d.
Fallon, Nicole. Social Media Tips to Make Your Event a Success. Business News Daily. 2014
Collins, Ian. 5 Common Uses for Social Networking and the Effect on Your Target Audience.
Blogussion. N.d
