Social Organization Report Sample

Dell had to develop a social media strategic plan where it highlighted the mission, goals and the objectives meant to be achieved by the plan, to succeed in marketing its products in the current world. The plans are put into action on an annual or quarterly basis provided they provide the required result in the long run. The plan is changed in the line with the changes in the social landscape and also changes in the management of the company. Several considerations are put in place to ensure that the plan is a success such as the type of audience the plan is directed to the mode in which, interactions take place and the performance indicators. The mission of Dell is to deliver great customer experience that is the center of its success as a computer company. The SMART framework helps Dell to state its goals and objectives as it ensures that they are Specific, Measurable, Achievable, Relevant and Time specific.
Dell ensures there is constant communication with the people that the company has hired to ensure that its ideas are real and produce good result. They ensure that the brand remains relevant in the minds of the consumers through the social media. The process has to be monitored; the employees behavior when online, measure its effectiveness constantly. The globe has a variety of consumers hence the fact that what works in one part of the world doesn’t have to work in another. Hence the need to understand the local markets and the way the local consumers use their social technologies. Dells understanding of the networks and languages used widely in each region enabled it to expand globally and remain relevant in the minds of consumers.