Millennial moms
I will first thank and appreciate millennial moms for their consideration of our request for a charitable donation for an earthquake, which has hit the island of New Zealand. Describing our activities clearly, we are a new- generation agency that understands the current digital powered social network. This indicates that we are aware of what disasters victims are looking for and the trends that induce loyalty.
I will also demonstrate that we have researched their history; we understand their mission and admire their values. Showing that we have conducted surveys, examined past campaigns, have studied market sentiments, and we have a keen interest in problems faced by non-profit organizations (Guy et al., 25). Millennial moms exhibit characters of sociability, development mindedness, and innovation. This will enable the millennial moms to interact, share, and give donations. I will finally show them how their funding will help provide the relief, recovery, and rehabilitation that is necessary for reclaiming the financial, emotional trauma caused by the earthquake.
Baby-boomer couples
I will create and optimize an online website for fundraising to raise a donation from donors, which may alleviate any fears arising from them. The website will provide information about us for donors who need know the people who steward their financial gifts (Allen et al., 87). This will act as the first impression that the donors will receive about the people making the organization, which will comprise a little biography, a photo for each key staff, board member, and volunteer leaders.
The website will also display our mission, vision, and values, highlight a donation video on the homepage, and come up with multiple ways to engage donors through the mail and finally it will contain benchmarking of donation sizes. Baby boomers couples have redefined traditional norms and are considered as a privileged generation thus the use of the aforementioned strategy may prove to be effective.Use of the internet to look for funding from donations for our Red Cross signifies that we have self-monitoring and direct experience with the outside market.
The college drive will begin with Red Cross clubs among different colleges. Donations at the college level could be regarding monetary or blood donations. We will create partnerships opportunities for non-profit organizations to raise awareness in colleges. Specific objectives shall be used such as comparison levels of awareness or behavior regarding donation at the college level, analysis of the knowledge of donations between health and non-health colleges and finally access the attitude and regular practice of donations among college men. This will boost our performances at the college level. Research questions on the reasons for less practice of regular donation or what the difference in knowledge are and practicing donations to access the attitude of college males toward donations shall be included.
Involvement of college males in our funding process shows we have specific attitudes, roles, and norms (Perloff ) characterized through an energetic nature and confident male college population as we expect specific donations from them.
We will start new or strengthen existing high school Red Cross society. We will come up with a set of tools to lay a foundation for the club such as working with local existing Red Cross within that locality, provide club service opportunity, planning club projects, and creating visibility, and appropriately manage the club for the success of club goals (Oswalt, 132). Set goals and objectives shall be used to achieve our objectives. At high school level, blood donations will be requested from eligible students.
This will also illustrate that we have particular values and objectives, which we expect from high school clubs. Script concept will also be shown in the high school club.
Conclusion
Establishment of High school and College Red Cross clubs is an efficient method to increase donations. Establishing new ways to reach millennium moms and creating websites would also boost donations to our Red Cross significantly. Coming up with strategic plans and objectives for our Red Cross will profoundly contribute toward a high generation of grants. These gifts can be used for disaster management such as earthquake disaster in New Zealand. This could help to accomplish our mission, values, and goals.
Works cited
Perloff, Richard M. The dynamics of persuasion: communication and attitudes in the twenty-first century. Routledge, 2010.
Allen, Nick, Mal Warwick, and Michael Stein, eds. Fundraising on the Internet. Strathmoor Press, 1996.
Guy, Bonnie S., and Wesley E. Patton. "The marketing of altruistic causes: understanding why people help." Journal of Consumer Marketing 6.1 (1989): 19-30.
Oswalt, Robert M. "A review of blood donor motivation and recruitment."Transfusion 17.2 (1977): 123-135.
