Like any other company, Stack Brewers are faced with some major problems during their daily operations that in one way or the other have impacted the company. Similarly, the encountered problems have as well provided significant opportunities for the company to advance in a positive way. According to the Tasting (2016), one of the major problem faced by the corporation is the trading and naming disputes due to the similarity of names with a Canadian company; thus forcing the company to rebrand its products. The two brands, Friendly Moose India Pale Ale and Angry Moose Imperial IPA are the ones that the company is seeking to change their names as they are similar to those of unnamed company in Canada. As such, the company has asked its customers and fans to suggest the suitable name for these two brands via Facebook. In an attempt of solving this problem, the interaction between the company and its customers has increased with more suggestions on ways of bettering their services are being shared.
According to the case study presented, the company has faced significant competition from various companies in the industry especially from Ontario. Most of these firms have ensured that their drinks are easily accessible to all their customers at their convenient price. The Stack Brewer’s president, Mailloux, however, has assured that the company still stands a better chance in the industry by providing locally brewed beers to their customers. Even though this is a working idea, the president should consider integrating factors such as price and accessibility of their drinks together with this one to ensure that the company has stood a better chance in this competition. Besides, the company works with the assumption that once an individual has purchased their drink, they will probably purchase again. They should work on improving their brands and going to international rather than operating local and expecting that their customers will come back to support their development since it is a local company. Failure to which, the company will be defeated by its competitors who are going to the international market.
References
McNeish, J (2016). Winter 2016 Integrated Case Analysis: Richard Ivey School of Business Foundation.
Tasting, O. (2014). Name similarity forces rebranding of two Stack Brewing beers - Ontario Beverage Network. Ontario Beverage Network. Retrieved 21 March 2016, from http://www.momandhops.ca/name-similarity-forces-rebranding-of-two-stack-brewing-beers/
