It is our goal to promote the vision of our company’s accountability to our business partners, internal and external customers. Hence, issues within the context of the business operations as said to be undeniably seen are intended to be enhanced strategically. This is to ensure that our corporate social responsibility is set to address the key areas of concern involving our working environment protection and the welfare of employees, together with the community and civil society in general. It is intended to cover the present and the future business operations of the company. The concept of this letter is to underpin the current ethical practices of the company. It is made to be acted as competitive, sustainable, and profitable in any way.
Alignment of Corporate Social Responsibility in the Present Working Environment
It is always our part to act as the ambassador of ensuring aligned corporate responsibility for the company. This will be in line with the enhancement program that aims to drive toward a more sound and productive working environment for everyone within the business operations locally and globally (Thilmany, 2007). However, in order to move to a concrete appropriate action, potential hindrances need to be determined and impediments have to be overcome.
This will particularly emphasize the reliable markers for the development in the concerned social responsibility section of the business. Transparency and constant communication among the in-charge managers can help in making the business operations appear more reliable. We can strategically implement or utilize drivers in looking forward to having a more thriving and progressive workforce.
The Proposed Enhanced Role of the Human Resource Management
The planned strategic corporate social responsibility, in line with the human resources management duties and responsibilities, is part of the tasks to further enhance and monitor the current practices. In this way, through the collaborative efforts of the leaders of the company, CSR program needs may be jointly implemented. This means that adopting a policy of social responsibility will drive positive outcomes that can enliven the company’s and its employees’ spirit of societal responsibility.
A strategic approach will be used to determine the activities that the company is currently performing. It is necessary to ensure the availability of the resources to devote to social responsibility and to strengthen the competitive advantage for the business. This leads to the desired profits and an increase in the stakeholder’s value. This is achieved by behaving ethically when dealing with business partners and customers.
Some of the benefits the company will gain as a result will include, financial performance improvement, reduction of operating costs, development of current brand image and reputation, increasing the target sales and ensuring customer satisfaction to obtain customer loyalty, improved ability to attract and retain employees and increased productivity and decreased liability.
Likewise the community will benefit in terms of humanitarian activities and contributions, programs designed for employee volunteering, programs for corporate participation in community education and employment, safety and quality-based products. The company would benefit from the environment through, support of business practices, reduced business risk, improved company reputation and new opportunities for target markets
Supply chain is another concern that the company has to take into consideration in dealing with a strategic corporate social responsibility enhancement (Bhattacharya, & Korschun, 2012).
The company’s current business operations, which the human resources management performs, must significantly impose new standards and policies. These areas must be aligned with the strategic approach that this letter intends to highlight, and which drives toward more progressive business operations and working environment. Most importantly, the company must also ensure its commitment on sustainability by discerning the right people and the right business partners. This strategic corporate social responsibility provides the company with solutions by balancing the creation of economic value with societal value, managing the stakeholder understanding, identifying and responding to potential threats and opportunities that stakeholders face, developing sustainable business practices and deciding the capacity of the company to perform philanthropic activities within and outside working environment.
Considering the above items, the setting of modern businesses is now shaped by the extensively discussed occurrence of globalization. This is referred to as a set of interconnected developments that include the confinement of multinational corporations, which operate on a global scale. It encompasses the worldwide accessibility of information along with the capital and market’s internationalization. This point intends to portray the best picture of incorporating a more enhanced corporate social responsibility.
There are always expected results after a period of development; accordingly, enhanced opportunities can occur. Nonetheless, the company has to understand deeply the possibility of new additional challenges that will periodically arise from the boosted impact of such operations of the business. Other than that, there could be an increased transparency of the future activities of the company both internally and externally.
Strategic Approach: Ideal Model for Implementing an Enhanced CSR Responsibility Program
In viewing the above items, the changes in the context of the business operations determine a change in the roles together with the responsibilities that the company has to face. This will show that in considering today’s economic environment and required development, the motivation to get and maximize profit is, it is necessary to ensure that recognition is on hand. It allows the company to consider the increase in competition both locally and globally (Preuss, 2013). Even more, this will show to the company that particular operations could be expected as being responsible toward the resources that it attracts and utilizes. This is in a pursuit of both an improved relationship with the stakeholders and an increased profit for the company.
This surely figures out on new perspectives, especially in the implementation process in which corporate social responsibility programs based on a strategic point are viewed. Such strategic approach to CSR can be used in the future operations. The company’s current practices also need to be reviewed and evaluated. The company should aim to embrace the most imperative strategic aspects that have marked the progression of the concept per se over the operations’ current practices.
As part of our contribution, we further introduce a new model for the actual implementations of a more enhanced corporate social responsibility program. In context, this view is a systematized set of principles to ensure the success of the implementation on the basis of utilizing a strategic approach. In addition, with this given outlined implementation program, it underlines the logical method of the whole process, together with incorporating the useful managerial tool. In order to draw on what exactly an enhanced corporate responsibility program must have and illustrate, the diagram below gives a picture of ideas that constitute the foundation of CSR.
The company, in its business operations, has to support and respect the protection of human rights and to ensure that its business does not complicit in abusing human rights. Nonetheless it has to sustain the independence of employees and to entirely eradicate the practice of discrimination within the context of business operations in respect of employment and social responsibility, relentlessly support a defensive approach to environment challenges and embark on the initiatives to uphold greater environmental responsibility. Finally, the company has to encourage the increase and circulation of environmentally friendly technologies
How the Program will be implemented
The company has to comprehensively analyze the bottom-line benefits of incorporating sustainability into its present business operations. In this regard, the use of strategic approach to enhancing corporate social responsibility will help attract and retain the right people, the right business partners and the appropriate working environment. Human resources management (HRM) must continue to perform as the organizational leader.
Therefore, its performance should take the lead with the executives in working cross-functionally to purposely integrate more enhance corporate social responsibility objectives into directing the right path for the business. Indeed, the commitment of CSR has to cut across all divisions of the company. It is our motive to emphasize the new structure as it is more practical yet beneficial to both the people and the business as a whole. We look forward to taking immediate action on this enhancement program.
What will make the program integrate a low or no cost aspect?
This will be initiated by ensuring that the company utilizes the services of the already existing employees. This will ensure that they do not incur on labor cost and also bring the employees to the understanding that they need to give back to the society in a way that they are doing it willingly and not as part of their job. The company can also engage the employees in a way that they are able to pull their own resources on top of what the company is offering so as to feel the need to give back to the society (Aguinis & Glavas, 2012).
How will the program address the community Issue?
The corporate social responsibility program implementation will ensure that the company takes responsibility in solving the environmental issue by providing the necessary resources at least every month towards ensuring the environment is kept safe and clean at all times. Energy and water resources issue will also be catered for in a way that the company engages the relevant authority and pushes for the infrastructure to be put in place. The company will foot the bill towards these implementations and the community will feel the immediate impact of the program (Preuss, 2013).
Reference
Aguinis, H., & Glavas, A. (2012). What we know and don’t know about corporate social responsibility a review and research agenda. Journal of management, 38(4), 932-968.
Bhattacharya, CB, Sen, S. & Korschun D. (2012). Leveraging Corporate Responsibility: the stakeholder route to maximizing business and social Value, Edinburgh: Cambridge University Press.
Preuss, L. (2013). Corporate social responsibility. In Encyclopedia of corporate social responsibility (pp. 579-587). Springer Berlin Heidelberg.
Thilmany, J. (2007). Supporting ethical employees. HR Magazine, 52(2): 105-110.
