In any organization, sometimes things take a new wrong turn and fall apart. The moment issues assume this direction that is when it is said that the culture of integrating professional ethics in the workplace or any other group with a leader has failed to be upheld. While under the management of Dell Company, this is the case that was experienced the time the group's leader decided to use his individualistic decision-making process rather than collectivism. Since he (the manager) failed to apply ethics in his decisions, the business failed just the same way he failed to address the key risks across the entire enterprise setting. Auditing and accounting were never updated since failing to do the right thing, has become the daily norm of the business. In relationship to the Dell Company, the same was experienced in Enron Corporate. David Duncan obligations in the organization were to give to all gatherings of Enron, however shockingly, he fizzled in territories that were meriting persistence. This is the reason he was liable of acting carelessly since he had lost proficient morals in keeping up legitimate bookkeeping and evaluating obligations. Since it is the obligation of evaluators to keep the unprejudiced state of mind and solid doubt, Duncan neglected to do as such both in Enron's administration, bookkeeping and even to partners too (Messner, 2013).
Therefore the World's Ethical Companies in 2015 excelled in three most important aspects which are; promotion of ethical standards in business and internal practices, managers empowerment and right choices made by the employees and eventually shaping the company's future standards through laying sound practices to be employed in tomorrow or future as well. These companies have been doing this in advance before tomorrow's task commences. Though other honorees have outperformed others, connecting real professional ethics to workplace performances were the best aspects that statistics revealed (Murphy, Laczniak, & Prothero, 2012).
BMW's growth is fuelled by its ability in maintaining awareness of her brand through the process of customization. Market programs are also utilized as a result of video based services which are in most cases found on online platforms. Through this, the company has managed to improve sales of her vehicles.
Since the BMW brands are among the best in the globe, the turnout profit of the company shoots to one billion dollars. This was achieved through the strategies mentioned above, something which has differentiated the company from other global car manufacturing industries. Therefore, sales and profit margins have significantly been enhanced.
The ''Dream it Build it'' program indeed provided a room for improvement to the company as this strategy was aimed at weakening their sales in America, a case that was aiming at responding to the management needs as well. In this regard, BMW intentions under this program were to meet the client’s needs through customization processes.
Millions of combinations depend on the needs of customers for the type of car they need or not. Most consumers are enthusiastic with standard options, though it’s hard to know specific model a customer requires. Mass customization being the process of delivering goods that tally with their client's needs, the company has let her customers determine the exact features of his or her brand. The same also allows customers to customize products at reduced prices, which will in turn, results in high margins (Steinparzer & BMW Motoren (AT), 2013).
Therefore, the case study links the topics in that the type of choices taken by the company can be highly determinant to the success or failure of the enterprise. When sound and practical workplace ethics are summed up collectively, the company will be capable of propelling to another level of reaping massive profits, the case with BMW Company when compared to Enron Corporate.
References
Messner, W. (2013). Making the compelling business case: Decision making techniques for successful business growth. Basingstoke: Palgrave Macmillan.
Murphy, P. E., Laczniak, E. R., & Prothero, A. (2012). Ethics in marketing: International cases and perspectives. Abingdon, Oxon: Routledge.
Steinparzer, F., & BMW Motoren (AT). (2013). Recent Developments in BMW's Diesel Technology. Washington, DC: United States. Dept. of Energy. Office of Energy Efficiency and Renewable Energy.
