Strategic Management And Сompetitive Advantage: Example Case Study By An Expert Writer To Follow

The main purpose of the case is to clearly show the competitive situation on the market of beverages identifying key strategies applied by leading companies such as Pepsi, Coca-Cola and others. At the same time the author focuses on the business model of the Soda Stream Company providing information about its corporate strategy and values, market positions, financial performance and strategic vision.
In framework of deep market research, the author purports to answer the question whether the business model of Soda Stream will remain efficient being able to replace manufacturers of plastic soda bottles. The answer was expressed at the end of the case by thoughts of Anna Claire and a quote from Birnbaum. Nevertheless the author is limited to providing rather objective facts and information not stating his opinion directly. The data placed in case are sufficient enough for the reader to make final conclusion regarding the future of alternative "green" production of beverages.
It is clear that the author points out reasons of success of Coca-Cola and Pepsi emphasizing customer's benevolence despite harmful ingredients. Moreover the competitive advantages of Soda Stream such as positive positioning and economy of production as well as high financial performance in some segments are the reasons to consider great potential of the company.
The concepts were not clarified by writer on a consistent basis. But the quotes and ideas expressed indicate the main concept. The first one is that increasing number of consumers tends to shift from purchasing bottled beverages to producing drinks at home as it positively affects the environment. One day the bottles will be treated like cigarettes i.e. as something harmful. The author states that new era of environmentally-friendly consumption is able to change the minds of consumers who are adjusted to drink Cola in bottles.
This concept is represented by the author’s assumption that Soda Stream will continue to show good market performance. The assumption is expressed indirectly the objective facts are given without showing sensitivity. Only the final quotes and thought of Anna Claire prove that the author also give positive forecast for Soda Stream business model. It is important to note that all assumptions were not presented systematically but rather partially in form of the epigraph and quotes.
There are several points of view presented by the author such as negative consequences of consuming bottled beverages and necessity to find some alternatives. This vision was expressed by Soda Stream CEO, Birnbaum, and Anna Claire. It was stated in form of epigraph and concluding quote giving sufficient reasons to consider that the author is agree with such thesis. Although no sensitivity was shown in order to give reasonable argumentation for readers involved in case analysis.
The conclusions are just and observable. The reader is provided with facts and data to determine whether the author was right. Keeping in mind the importance of the raised topic for the target auditory, the implications of the case are positive for environment and Soda Stream if the readers follow the line of author's argumentation. At the same time the article is likely to cause loss of profits of manufacturers of bottled products in future.