Competition in the business world is so stiff that each and every business has to adopt a strategy that will see it competitively maintain its market share Whittington (2001). Our small business company, Master brains Incorporation have recently developed an operating system that proves to be more stable and faster than the Microsoft’s Windows Operating System. The organization must also come up with the most magnificent means of ensuring that the business organization emerges to out seat Microsoft and become the talk of the day. The paper will take a cognitive overview of some of the techniques the organization will adopt to make the operating system the dominant one in the industry.
Most importantly, the company will value the initial standards and compatibility of the new operating system. In other words, the new operating system should be compatible with all the software that are currently in use and are commonly used in support of the Microsoft Windows. Because the company has affirmed that the quality and efficiency of the program is undisputable, the new level of standards will be desirable to the customers, and they will obviously shift their attention to our new product Donaldson (1999). The Microsoft’s operating system is being widely used worldwide. The best way for our company to attain a competitive market advantage will ensure that we produce low cost and high end products in large numbers. If mass production is achieved, the product will reach in most parts of the world, and many people will use it.
The other way to curb the dominance of Windows is to come into alliance with other companies that are already doing well in the market structure (Markides and Geroski, 2004). Our company can join hands with the Apple’s Mac Operating system. With the helping hand of a larger market player, our company can quickly rise to dominance and establish a market share as large as that of the Microsoft. The other form of Merger that can prove to be successful would be that with the companies that make and sell the electronic devices like Personal Computers, tablets, and smartphones. When these devices are used to promote our product, then with time, it will get to surpass Microsoft.
Bibliography
Whittington, R., 2001. What is strategy-and does it matter? Cengage Learning EMEA.
Donaldson, T. and Dunfee, T.W., 1999. When ethics travel: The promise and peril of global business ethics. California Management Review, 41(4), pp.45-63.
Markides, C.C. and Geroski, P.A., 2004. Fast second: How smart companies bypass radical innovation to enter and dominate new markets (Vol. 325). John Wiley & Sons.
