INTRODUCTION
Business growth plan unlike a business plan majors or basically concentrates on how specific progress plans or goals will be achieved thus it helps the business to keep track and be in line with outlined achievement and advancement goals and objectives of the company. The process of developing a business growth plan is thus quite different from that of a business plan which basically is an initial step to business start-up. The process dwells on first having a good understanding of the previous undertakings; successes and shortcomings of the business to enable a good focus of future achievement plan. Secondly there has to be a comparison with what other companies do and a measure up of the extent and area of opportunities that the company has at stake. Lastly is to develop a well outlined development or growth plan of implementation basing on each growth activity and outlining how each will be developed or implemented in the growth plan.
In this document focus will be on the growth and development of an entrepreneurial business that basically engages in Electronics technical customer support named Infoage Customer Solutions, which has previously extended technical support; repair and maintenance of electronic products basically dealing with mobile phones and laptops. It has basically worked on the ‘walk in’ customer base.
Business growth planning is a vital business process that is adaptive and iterative in nature thus it requires serious and constant update and change or adjustment of activities. The following will be the various strategies that are to be presented for the growth and development of Infoage Customer Solutions; they’ll basically target dynamics of development. Basically this plan will focus on the following four key steps or procedures namely; Determination of the business health, Key Division and goal or objective setting, development of the business growth strategies and lastly the implementation of the business growth plan. The procedure above will require a mixture of several other facilitating aspects of a good team which is well represented, good access to information, and time commitment.
Business health diagnosis is the initial strategy to any business growth that has thrived before, for Infoage Solutions well target on understanding what kind of service support the business has engaged in for the one year of operation and through a statistical evaluation and a critical look to the same will form a basis of how growth in terms of customer service can be dealt with using new methods. This first strategy also entails measuring how well the performance has been and thus recommending where change is required. Basically the analysis process here will target on marketing and finance as well operations and the human resource in a bid to improve them. This process will be done in a team approach to help dig through the business and give a well outlined process of change.
Secondly a key evaluation of the decision and the goals or objectives met will give a new strategy to improve and grow the business. Key business divisions will be identified and departmentalisation and common focus of same goals will be an outcome of the process. The team will identify the most critical division for success and focus on their goal settings for achievement. This may require the SWOT analysis (Strength, Weaknesses, Opportunities and Threats)
The specific business growth strategies will then be developed on a basis of digital technology inclusion into the service support business using more efficient service tracking software that ensures good and balanced customer service which thorough and of the customers requirement. Use of a Logging system will also help reduce the Turn Around Times (TAT) for the technicians which gives a great deal of analysis of the quality and quantity of the Customer service.
Implementation of the above detailed growth plan thus will depend on the investors’ interest and commitment otherwise the plan will be devolved basing on key divisions of the goal setting. A project manager will be responsible to see the development plan is carried out as per the stipulation.
Dedication to Business Gender Diversity
Business growth and development does not only see a breakthrough through a well organised integration of the basic entities of marketing, finance, operations among others but also most importantly the human resource aspect whereby a good team of employees must be part. Building a good team for the whole business as a project must include forming , storming, norming among other stages and for this business to thrive there has to a gender balance and of great diversity.
Gender diversity and balance in this business project will be highly considered by ensuring balanced inclusion of ladies basing the fact that it’s a technical business which involves support then they will play a major role in marketing the business which is a major part of the development plan.
Operation wise there will be expected change in levels of organisation having team leaders and field managers of diverse gender will help out build a good venture through well balanced and included organisation that does not choose which gender to work with but also be in a position to influence all to join it. This will impact the business positively in a bid to grow its development plan.
Sustainable Business and Community Development
Education is key in any developed economy and it plays a major role in ensuring continued growth and development. Basing on the knowledge, experience from the Infoage Solutions the community within and indirectly within its location will benefit through various aspects and the goals of the company which will entail excellent provision of electronics service support using the latest technology gadget that will thus help an improvement of the community to limit e- waste as well as prolong their lifespan thus stabilising their small micro economy.
Indirectly the business will also provide employment opportunities as well as a good technical base for support both locally and even in other places in the country. The community therefore will be a major source of skilled personnel that can form a reliable workforce in other related companies thus providing an overall development and continued growth.
The venture will also provide other support programs through its Corporate Social Responsibility (CSR) plan that focuses on education, employment and entirely nurturing its community by ensuring a good plan of give back. This will involve an establishment of an engineering academy and a skills training college that will help train and pass important skills to the community which can therefore be used for livelihood by unfortunate members of this society.
Thus through a sustainable business venture an electronic company will thus provide efficient community development through such aspects of benefiting CSR and commitment to serving a business community that will always ensure a mutual growth of the two.
REFERENCE
- Klick, Matthew T. The political economy of corporate social responsibility and community development. N & G, 2008.
- Scott, Mel, and Richard Bruce. "Four stages of growth in small business. New York, 2009.
