Operations and supply chain strategy work in conjunction to ensure that the goals of an organization are operationalized. Therefore, there are many operations strictly initiated by a company, which are different from those of another company, so as to enjoy competitive strategies such as cost, flexibility, time and quality. In this discussion, the company to focus on will be Coca-Cola Company.
The following are the vision, mission and strategic goals of Coca-Cola Company;
Mission
Value creation
Refreshing people psychologically, physically and spiritually
Vision
Coca-Cola has drawn its vision through six important P’s as follows;
People
Portfolio
Partners
Planet
Profit
Productivity
Goals
Implementing extensive production facilities that will help in reducing cost thereby increasing profit
Ensuring their production techniques does not affect the environment
Endorsing diversity through partnership and invention
Coca-Cola Company has been successful in operationalizing its goals by focusing on various operation strategies. The manufacturing operation ensures that the company produces the best soft drinks that refresh customers in the entire world wholly. On manufacturing operations, Coca-Cola Company has kept the ingredients mixture a secret since it was started. This has helped this company to dominate the market, thereby preventing other soft drink companies from imitating and copying how Coca-Cola makes its products. The bottling operation in this company is also amazing. It makes its bottles in a unique way to differentiate it from other companies, thereby attracting its customer’s trust.
The company has also made partnership with other companies such as UK Active, StreetGames, Special Olympic GB, and FreeSport, just to name a few, to give back to the community. It has also been in partnership with WWF and United Nations Development Programme (UNDP) to solve environmental problems associated with water pollution and environmental pollution from carbon emission (Pedersen & Pedersen, 2013).
The company has endorsed invention especially by the use of social media, where it has reached to as many people as possible through advertisement. Besides, the company came up with a very interesting strategy in 2011, which was all about ‘share a coke’ campaign (Baah & Bohaker, 2015). In this campaign, people’s name were written on the labels, to enable increase the anxiety of people to buy a drink with their names, as well as sharing with their friends, and this increased sales and profit. Therefore, Coca-Cola Company has positively utilized various strategies to operationalize its goals, centered on providing the best soft drinks that give refreshment to people in the entire world.
References
Baah, S., & Bohaker, L. (2015). The Coca-Cola Company. Culture, 16, 17.
Pedersen, E. R. G., & Pedersen, J. T. (2013). Introduction: the rise of business--NGO partnerships. The Journal of Corporate Citizenship, (50), 6-20.
