How I Did It
Many startups originate from the idea about meeting people’s needs. In the Internet era, it has become very simple to track what people really look for. This makes some genius ideas really simple. Twice is one of them, being an online marketplace that sells secondhand women’s clothes (Colvin). The idea comes from the necessity to wear nice clothes which price often does not meet somebody’s income. Twice provides people who want to sell used clothes and people who want to buy with a unique opportunity to be satisfied with the price.
Both of its two founders, Noah Ready-Campbell and Calvin Young, are former Google employees, who could use their former employer for the better of their own business. They paid to AdWords for making Twice advertised every time when “sell my clothes online” was typed. They managed to collect lots of bags with clothes that were coming to their place from different cities of the US. They also did shopping “at thrift stores” (Colvin) by themselves along San Francisco. At the end, they spent $40,000 for shopping during one month, but managed to get $60,000 in revenue. This meant that the young men found their niche.
Nowadays Twice buys clothing directly from women, catalogues, stores and places them on the company’s website. It provides 160 people with a job, with this number to increase to 200 by the end of the year. Twice has a wide variety of brands and provides people with lots of options regarding payment. The success of Noah Ready-Campbell, 25 years old, and Calvin Young, 26 years old, is expressed in the amount of $23.1 million that they managed to raise (Colvin).
Works Cited
Colvin, R. “How I Built it: Startup Takes Second Look at Used Clothes.” The Wall Street Journal: How I Built It. The Wall Street Journal, 7 May 2014. http://www.wsj.com/articles/SB10001424052702304655304579547852028764962
