Effective Business Practices for Psychotherapy Business
The main objective of the psychotherapy business is to provide high quality psychological help or services to the patients and thereby, generate profits for the organization. In order to achieve this prime objective, it is important to design an operational model through the best practice evidence and then implement that model by recruiting and training the qualified staff. The psychotherapy business would require a completely integrated program of psychological training, supervision, consultation and interventions. The business would also provide the services for older adults and dementia in accordance to the varying demographics and domestic strategy for dementia. The resources should be fairly allocated, in this regard.
The business would essentially require carrying out innovative approaches to psychotherapy so as to decrease the dependence over the treatments by means of drugs. Thus, transformation funds would be required to deploy the training scheme with the help of the pilot team and if the assessment is found to be effective then the program will be adopted on permanent basis. For the purpose of generating handsome income, private patient services should also be developed along with providing the core psychological heath services. Hence, the project plan should be prepared first, then the venues should be secured and then a marketing strategy should be developed for this purpose. New business opportunities in the field of psychotherapy should also be sought and evaluated for future growth. Moreover, further developments will be required on regular basis for future business prospects in the following areas:
- Health in Mind service.
- Recovery and rehabilitation services.
- Research activity.
- Utilization of clinical expertise.
- Marketing of the business.
- Expansion of the family therapy services.
- Development of the group therapy programs.
- Development and distribution of information leaflets.
- Development of online resources, IT infrastructure and information system.
Bibliography
Alonso, A., & Swiller, H.I. (1992). Group Therapy in Clinical Practice, American Psychiatric Press, Inc.
Dies, R.R. & MacKenzie, K.R. (1983). Advances in Group Psychotherapy: Integrating Research and Practice. N.Y.: International University Press.
Zur, O. (2000). Marketing 101: A guide to unmanaged care. The Independent Practitioner, 20 (1), 28-31.
