Having undergone through the tale of two airlines it is evident that information systems play a vital role in organizational performance. The two airlines perceive a lot of differences with regards from their information systems, service delivery and customer satisfaction. The London based airplane had a good reputation and for this it faced a lot of expectations and pressure from its clients which were connected to its information technology structure. The organization was expected by the clients to make reservations for them with regards to cars and next flights. The airline was further expected to inform the clients through phones about this information. The airplane had the burden of knowing the passenger’s connecting time to their next flights. This was through the information that was recorded in their computers. This information would also provide details on the luggage’s possessed by the passengers. The strategies formulated by the London based airline with respect to the IT structure as it is portrayed from the case of two airlines are quite ineffective in ensuring proper service delivery.
The airline is seen to utilize computers and phones as a way of ensuring information flow through the airplane and the clients. The London based airline possesses strength through its renowned reputation it is likely to attract a large customer base. Another strength that this organization has been its ability to make fast connections for its passengers. This helps to save the client’s time in catching the next flight hence keeps the airline on a higher edge. The London based airline faces stiff competition from the Atlanta based airline which offers better services. The Atlanta airline is also viewed to have a better information technology system which supports them in the proper service delivery. There exists major differences between the two airlines; these are depicted through disparities in information technology, the workforce empowerment, operations strategy, service delivery and the management control. The London based airline is quite low compared to the Atlanta based airline. For the London airline to achieve the same organizational level as the Atlanta airline a lot of structural changes in the organization have to be carried. Technology changes would impact on the organizational structure of a firm in various ways.
These changes happen from the internal organizational; processes to how the organization relates and delivers services to clients. It is also possible that changes may follow in the organizational structure without necessarily having to alter the organization’s technology. Some changes may be influenced by the management and other organizational behaviors rather than technology. Before a firm adopts any technological changes it is prudent to focus on the organizational decision making framework. This ensures that a firm adopts the desirable changes that would positively impact on its performance. In this case, the main interest is to find out the role of information systems to an organization with regard to its capacity to respond to the dynamic technological and organizational issues. Thus, the relevant problem that the firm has is poor information systems within the organizations operations. The new trends in the organizational environment call for a strong information system within the organization. These trends include; transformation of companies, the increased embracing of the digital business, changes in the industrial economies and the materialization of the global economy.
The Open Systems theory asserts that an organization ought to adopt a system that responds well to its operations given the external forces that the firm faces (Feldman 112). The organization is viewed as an open system. The alternative system for the organization would be to identify and improvement of control and capabilities of the systems that would transform its potential to manage its operations. One of these aspects would be to develop a decentralized organization structure that would allow the information flow from various departments of the enterprise. This will lead to improved efficiency by the organization’s managers. The firm can also undertake an organizational that is customer oriented to ensure that there is an enhanced service delivery to its clients. This would involve adapting technology to form systems that support relations and dealings with clients. The organization would be recommended to implement a behavioral technique to information systems which relates to the strategic integration of the business and the organizational effects of the information system.
This would further provide managers with the tools for efficient planning, monitoring and forecasting the business trends in the industry. The firm must also work hard on becoming a digital firm; this would be implemented through extensive use of the internet expertise possessed by the firm (Weick 134). This would be helpful in achieving electronic business commerce by monitoring the internal processes of the firm as well as the relations with clients and the external business environment. Implementation tactics of these information systems would therefore, require that managers have to embrace increased use of the internet and any related business technology in their operations. This would also involve digital integration of information flow and also having important investments on information systems. The assessment criteria for this system would engage a comparison of the current system of the organization and the newly adopted information system. This can be measured through variables such as the level of internal processes efficiency within the organization and its effectiveness on service delivery to clients. It’s my hope that the organization will adopt a strong information system under your capacity.
All the best in your endeavors.
Works Cited
Feldman, Martha. Reconceptualizing organizational routines as a source of
flexibility and change. Administrative Science Quarterly. 2003.
Weick, Karl. Managing the Unexpected. San Francisco: Jossey Bass. 2001. Print.
