Executive summary
The article goes on to state that Apple has earned the prestigious award of being the most innovative company by a survey conducted by Booz & Company. Apple swept off the award with 80 percent votes followed by Google earning only 43 percent votes. According to scholars, Apple focuses on innovation and believes in paying attention to small details and taking into consideration the general consumer appeal while making innovative products. This is one organization which pays extreme attention to integrate innovation in almost all domains like industrial design, hardware, retail, usability and software. It is one quality which helps Apple to be one of the leading technological organizations in the world (Bonnington, “Apple (again) tops list of most innovative companies”).
Apple is one organization which innovates in all domains and excels as the leader in all the above mentioned areas. Another distinguishing trend that the article highlights is that Microsoft is the top spender in research and development, yet it is ranked sixth in the survey for most innovative companies in the world. Scholars like Golvin still maintain that Apple will continue to be the most innovative company as it has excellent imprimatur persist and leadership. This is despite severe scepticism about the company’s future after the sad demise of Steve Jobs.
Personally, I feel that Apple will continue to reign as the key innovator because it offers a wide range of revolutionary products, gadgets and technologies which have become an integral part of life. It has built a brand name and has dedicated leadership which helps organizations to get competitive edge over others. Moreover, the strong culture of imbibing innovation in all areas and departments in Apple is one of the most compelling reasons for the firm to adapt innovation in order to remain in the market.
The article poses an imminent question and that is will Apple’s competitors ever match the technological innovation posed by the organization and soar to the position of the world’s leading innovator?
Works cited:
Bonnington, Christina. “Apple (again) tops list of most innovative companies”. CNN, 12 Nov 2012. Web. 22 Jan. 2013.
