Television Creative Writing Sample

Television industry depends upon the advertisements for income. Advertisements are television’s main source of income and all private TV channels earn revenue from the advertisements that they run in between the programs. Private Television channels keep striving to get advertisements because they are revenue based and will not be able to operate if they are not getting advertisers. This paper intends to discuss Television revenue and how these channels are dependent on advertisements for their income.
It is not easy for every program or channel to get advertisements but advertisers chose popular channels and programs. Programs that attract people are considered appropriate by the advertisers to advertise their products. The simple formula that works behind this game is the reach of television channels and programs among people. More reach a program has, more advertisement it gets because advertisers pay money in order to convince a large number of people through their advertisements.
The criteria to quantify the reach and popularity of any television channel or any program is television rating point (TRP). TRP indicates how many people watch any program on a television channel in different places. A number of Meters are fixed in different places by the agencies to record and measure the viewership of different programs in different time slots on different channels. The viewership of any television channel is rated by different agencies in different countries but the same formula is used across the world to measure viewership in television industry.
Revenue is inevitable for any television channel in order to bear its costly expenses, salaries of employees and other miscellaneous expenses but it has been observed that television channels have indulged in making money instead of making good programs. In order to show their popularity and reach to maximum viewers, these channels are making programs that may attract viewership. Quality of programs has been compromised and poor content is catered before people.
A number of people complain that television channels care about just money and good quality of content is sacrificed in this money making game. I have observed several times that programs that are catered by television channels are not rich in quality. These programs are made to attract mere attention and TRP. The standard of content has been decreased and sensational programs are made to earn TRP. Sex and crime has become major part of television programs to pull crowds.
TRP decides the content and revenue thus it has become very significant for television channels. Now channels make efforts to earn the ratings and care about money and quality of content has become secondary for channels. Since channels succeed in earning viewership by presenting sensational programs, they care least about making good programs for the audiences. Gone are the days when people used to get good quality content on television programs. Programs also used to educate people about national and international affairs but today everything is decided by TRP which is money.
After having observed the succinct analysis of the above mentioned subject, it can be concluded that television channels are dependent on advertisements for revenue and now money decides the quality of content that is catered by these channels through several programs. Television industry is under pressure of market and believes in earning money instead of presenting some good quality programs before people.