Strengths
Allows an arguably healthier alternative to smoking
Costs less than a regular cartridge
Similar experience to smoking cigarettes
Can be marketed as a quitting aid
Can be reused again and again
Every smoker is potentially a customer
Lasts longer for the customer
Weaknesses
Does not last as long as a regular cartridge
May decrease in effectiveness over time
Relatively low market presence compared to regular cigarettes and other quitting aids
Does not carry the same visceral and cultural impact of having a real cigarette
Effort of recharging cartridge may scare customers off, as they may deem it simpler to just buy one time cartridges
Opportunities
Marketing product as a way to quit smoking
Promoting product as a better price alternative to one-time cartridges
Large market for addicted smokers aged 30 to 65
Tout them as lasting longer than normal cartridges
Rechargeable nature allows them to be marketed as being less environmentally wasteful as one-time cartridges
Great customer retention as soon as you get them to try out and approve of the product, as they will have to continually buy our cartridges
Threats
People who actually quit smoking will stop depending on our product
Fewer cartridges bought, so less money made over time
Very specific niche that can run out if product is too effective
Anti-drug programs that prevent people from smoking in the first place
Competition from already-established electronic cigarette companies
Difficult to bring in new brand of electronic cigarette in a saturated market
