Texas Roadhouse Essays Examples

The advertising of the Texas Roadhouse needs to increase, by coming up with a communication theme that relates with the community from a cultural perspective, and this will be the key in creating an emotional connect with the target consumer.
The advertising communication needs to be done by focusing on the headline and sub headline that needs to focus on the taste and image and a call to action, i.e. having a visit to Texas Roadhouse. It is imperative to make use of prominent influencers, in the communication, having local and international appeal, stars such as Jay Chou, Jackie Chan or Fan Bingbing.
Social media and online advertising has to be utilized to its fullest potential, using tactical campaigns such as free coupons or discounted deals on certain items will be able to create buzz, besides brand activation initiatives such as ‘The Next Texas Roadhouse Steak Chef’, will help in making the name of the brand top of the mind.
Visiting School, Colleges and Universities will help in connecting with the youth of the community that will help in not only showcasing the brand’s services and products but also create a buzz on social media due to the mechanics of the visit i.e. 10% discount to all students who share their images with the Texas Roadhouse kiosk on Facebook and Instagram.
The strategic communication needs to focus on the social media and online advertising in a significant manner and keep the tactical presence of the brand alive by generating entertaining and interesting content. Coupons, Mall in rebates and Brand Activation will keep the brand’s communication alive in the minds of the consumers.
The 3 year plan needs to focus heavily into Public Relations (PR) to carve an image of a responsible company, a PR plan will include a quarterly press conference with the general media and public present, this needs to be done in the guise of an event to make it look informal.
Monthly newsletters, will share company news, the community events, social media activity report and general perspective of the steak house, it will also include a winners section from the brand activation activities, to create an interest in this PR tool.
The strategic plan needs to be dynamic, to take major events taking place globally and create a unique spin creatively for the social media content and PR tools, case in point being the recent retirement game of Kobe Bryant was the most talked about event, globally and by using the trending hash tag # for such events, the brand will be visible to the public en masse.
It should be noted, that the hash tags # or the global events, needs to have some connection with the targeted public to make an impact, such as basketball is a very popular sport in China and the Kobe # would have connected instantly with the consumers.
The advertising communication will be the key in the way forward for the Texas Roadhouse, the communication needs to connect with the target consumer effectively, and sacred days in Chinese religion, such as Chinese new year, Autumn moon festival, Ghost festival to name a few, needs to be tapped in through advertising, outdoor marketing and activation activities, to create a strong emotional bonding with the public.