In this age of globalization and the emergence of e-commerce and digital media, the website is a vital tool that helps an organization create a strong presence from a business perspective.
Some of the major benefits of having a business website are the global reach of the company’s message and vision, thus providing low-cost advertising and connecting with the social media platforms to generate the buzz effect, by giving maximum visibility the business services, the accessibility in relation to upcoming events, and most importantly sales (Jackson).
The website to be reviewed, The Art Of; is a media and events company that provides services to business professionals, in terms of tool, techniques and knowledge. The website in an apt example of a company that makes use of the new age tool and techniques to create a brand image that resonates with the services provided.
As a leading training and development company holding events that range from leadership, sales techniques, marketing to name a few, the utilization of the new age digital tools, i.e. twitter, Facebook, YouTube and LinkedIn are used extensively and aggressively, and this can be gauged from the following it has on the mentioned platforms due to its niche business services.
The landing page of the website uses the color orange that is the brand color of the logo, the colors of the buttons are again matched from the logo colors; the buttons are strategically placed on the top of the main page of the website to provide easy access to users in terms of the way they want to utilize the services.
The details of the listed events in shared with the link, that when opened gives the details for the corporate consumers, that includes the location and dates and the content of the event, that helps the users to identify the needs of the event that they would want to participate in an effective manner.
For a media and events company providing tools, techniques and knowledge, the identification of the speakers and trainers is of paramount importance, the website has provided a button at the top of the webpage to check out the list and also shared the images and names of the ‘upcoming’ speakers for events to create buzz, since the panel includes some of the top business leaders, global speakers and bestselling authors.
The website has not used over the top graphics and the focus is primarily on text and also to make it user friendly for the consumers to browse, since the target audience is mostly corporate companies, the intent is to help them navigate without wasting any time.
The website shares the previous videos that give an idea to the potential consumers of what they will be buying by working with The Art of; another major button, i.e. Magazine, helps potential consumers to go through the different topics that are discussed in detail and have a subscribe button attached to it.
The newsletter option helps the company to gain mileage on a subliminal level, since it shares content regarding the upcoming events and speakers, companies all over the world are slowly but surely understanding the importance of companies like The Art Of, to help them develop (Chopra).
The website is well maintained in terms of updating of information which is the key and also the ease with which the navigation is done helps in going through the full website.
Works Cited
Chopra, Bhanu. Importance of training and development in an organization.
The Economic Times 2015. Web 21 April, 2016.
Jackson, Charles. Importance of Having a Website. Demand Media.
Chron 2015. Web 21 April, 2016.
