A Reflection
Arguably, a product passes various stages before reaching the consumer. As a matter of fact, it passes many stages and personnel before becoming a final product that is ready for consumption. The primary message that the author is sending to the audience is about the back end of innovation. The author what the audience to comprehend on the process that a product of a service passes through after an idea has been found, designed as well as developed. In this case, the crucial message is to focus on the stages that a service of product passes, which include marketing, manufacturing, field support, logistics, as well as customer service.
The product and services pass various stages before its final consumption. The author’s elaboration of the back end innovation is directed to all personnel and individuals that a product passes through them. For example, it includes managers, employees, financial stakeholders as well as the organization owners. In fact, the audience is those responsible in product development, logistics, marketing, field support, and those responsible for customer service. The message is passed to the audience so that they understand the importance of their work in making a service or a product a success. It implies that every stage of service and product development is crucial and interconnected.
In conclusion, the author clearly asserts that the back end of innovation is not something simple. There are many issues that should be focused on in order to obtain be successful. The back end of innovation presents tremendous opportunities that when an organization focuses on it it will yield some credible success. Perhaps, designing customer service is a crucial activity that is achieved through customer research, market research, as well as ethnography.
The production process is a cycle, and the back end of innovation does not mark an end of the manager's job. The manager will always remain part of the product even after the back end of innovation. This is because when the product reaches the market there are many surprises that require the knowledge of the manager. Therefore, the manager should be there to implement the changes and focus on meeting the demand of the market. What is required is that the manager should comprehend the demand of the consumers and streamline their skills towards the changes. There is a link between the back end of innovation and the launching of new product. Hence, the manager should coordinate between the two activities to guarantee success.
