Business
Business Research Proposal
1. The city has grown from 10,000 people to 100,000 in the last ten years, thanks to the development of the oil and shale industry in the state. The city has suffering today traffic problems due to the movement of material trucks, buses and private transport. The city does not have highways and expressways to canalize the traffic generated by the oil industries. It is necessary to develop a multimodal transport system to reduce the traffic jam in the streets of the city. Studies from United Nations (UN-Habitat) say that a bus takes out from the streets an average of 20 cars and reduces the greenhouse emissions in 80%. The City Council is developing today an Urban Plan that will include a construction an East-West Express Highway that will communicate the West Industrial Zone where are located the Refineries and the East Industrial Zone where are is located the port and small and medium industries. But that plan has a schedule of 5 years, but the traffic problem requires a one-year solution.
2. For the previous reason, it is important to respond the following question: Is a multimodal transport system the most effective way to solve traffic jams in the city in a one-year period?
3. The answer to the question will depend on of the available resources of the municipality, the geo-distribution of the traffic sources of the city and the available stakeholders that have the interest to find a solution to this problem. A multimodal transport system needs to be financed by the traffic generators of the city that is, the oil and refinery industries, and administered by the municipality. The users will have the incentive to use the public transport with two benefits: travel time reduction and low transport costs.
4. The prejudices of these projects are based on the fact that the inhabitants of the city will prefer to use private transport instead to public transport.
The most importantly personal experience is the trips to small towns in Europe where a multimodal public transport is the best tool to improve development.
A multimodal public transport is the cheapest alternative to giving to city inhabitants a transport solution that avoids the use of private transport, reducing overall costs and greenhouse emissions.
Works Cited
UN Habitat. UN Habitat - Mobility. 2016. 24 July 2016.
