Introduction the paper addresses about a certain group, Borgen Project that is aiming to eradicate poverty and hunger in the most disadvantageous areas around the world. The current situation context of the group involves global hunger and poverty. The groups have applied effective communication strategy to enhance the efficiency and effectiveness of the project. The discussed issues involve the summary information about the group, the situational context, communication strategies and ways to engage with the group.
The Borgen project structure is nonprofit organization that is dealing with hunger and poverty and aiming to eradicate them. The mission of this organization states that it is their belief that the great leaders in the most powerful country in the world should be formulating strategies to address the issues of global poverty. The organization is an innovative organization that is conducting national wide campaign that is aiming to emphasis poverty eradication through U.S. foreign policy.
Millions of the participators around the world, from all walks of life, had contributed towards the growth of the Borgen Project. As a result, the Borgen project has become a high impact campaign that is addressing the most advantageous and poor groups in the world. The main goal of this group is to become a gateway to eradicate poverty in the world. The situation context of the group involves the current global poverty. The main targets are the seven countries that constitute 65% of the global hunger. These countries involve Ethiopia, china, India, the democratic republic of Congo, Indonesia, Bangladesh and Ethiopia.Globally, 2.5 billion people are challenged by problem to access improved and clean sanitation.
In addition, one billion kids are disadvantaged from access to essential services that are needed for development ad survival. In the developing countries, 148 million children with less than five years are weighed underweight for their age. The routine immunization to protect the infant from diseases is also a global situation that is of great disadvantage. It is recorded that in 2008, 8.8 million children meet their death before they attain an age of five years. Currently, two million children that are aged below fifteen years live with HIV and 101 million kids have no access to primary school education. All, these factors are motivating this group to conduct countrywide campaign to eradicate the global poverty by the help of the U.S. foreign policies. It is so sad that the number of the individuals living and suffering from poverty and hunger is greater that the entire population of European Union, Canada and United States. This is a critical situation that needs immediate intervention by the powerful and most influential people in the world.
The Borgen Project uses the following communicative strategies in ensuring that it passes information concerned with poverty eradication in the United States. The communicative strategies are a helpful tool because they instill facts to people’s head therefore raising the level of awareness already in them. The Borgen project applies the following communicative strategies: tackle myths and pessimism, uses millennium development goals, promoters of possibility, address the “Hero Googles” and finally having strategic reasons for U.S involvement. The Borgen project has ensured that it carries out effective communicative strategies in its efforts to pass available information on ways to eradicate poverty in the United States. The global poverty seems to have been a challenge to many countries and this affects the public way of life.
In tackling myths and pessimism, the Borgen project ensures that it addresses the public and political pessimism, stating the reasons why the United States is not making efforts to address the high levels of global poverty. The Borgen project says that the global leaders must join hands and fight against poverty as a team as stated in the millennium development goals. The public is also made aware of the political framework that can assist in eradicating poverty in the entire universe. When it comes to promoters of possibility, the projects makes sure that it initiates innovations and creativity applied in fighting poverty levels. Another communicative strategy is on how to address the “Hero Googles”: this is where the public is pushed to the wall so that they can estimate the efforts applied in the bid to eradicate poverty. The Borgen project says that the U.S has the reasons to get involved in addressing global poverty. The project highlights the economic, national security and diplomatic reasons of why strong leadership and intervention must be offered by the United States. This can help to prevent 25,000 children who are succumbed to death due to the high levels of poverty in the globe.
An individual may engage in the Borgen project legacy in number of ways. A person must first learn about the goals and objectives, mission and vision of the project. After he is aware of the activities that are undertaken by the project, he must ensure that he does not supports the continuing poverty but stand still to fight the high levels of poverty. An individual may also participate in sensitizing the public on how they can tackle the nightmare of poverty eradication. Through an individual support, one will be directly getting engaged with the legacy of the Borgen project.
References
http://borgenproject.org/
