What do you usually start your morning with? I start my own with enjoying delicious cup of coffee. There is no better way to begin new day like reading fresh news or watching favorite TV show while having a great drink made on your own. Being a coffee lover makes me track new products and innovations on a coffee market and K cups in particular. Not only this but caring about my health makes me choose right drinks that can actually benefit it. Therefore I try to drink a lot of water, water with lemon and other refreshing drinks to avoid dehydration as it might have negative effects on my body. Coffee helps me to wake up in the morning. Moreover, it has been also discovered that coffee is good for heart, unless you drink too much of course. The drink is also good for memory and helps to prevent Alzheimer’s illness as well as some others.
Needless to mention that there are a lot of other great drinks like ice coffees, ice lattes, variety of flavored macchiato and syrup cappuccinos which everyone love. There are different kinds of coffees depending on the brewing method, taste variety, serving style, etc. However I love the idea of making tasty cup of coffee on my own without leaving my house and going to café or restaurant. I am sure most of you agree with me. Just think about staying home and being able to serve your friends wonderful drink which tastes just amazing. This is why I have chosen K cups for my advertising campaign.
K cup is absolutely new product on the coffee market, with has no analogs in the past. It is rather successful innovation in the world of single brewing drinks. K cups are the best experience in a single served coffee brewing. I like an idea that I can make my coffee very fast, the process takes up to 2 or 3 minutes and all thanks to K cup which is so easy to use. It allows you to discover unique and different flavor with each K cup. Small size and compact design are just some of the K cups benefits. Even a whole set of K cups does not take much space on your kitchen which is a great thing when you do not have any extra room. There are numerous machines of different brands which have been developed for brewing process. Famous brands are now launching new and modern types of machines to make coffee brewing a pleasure for its user. The latest machines have a sensor touch menu which allows you to choose a drink size, type of beverage and machine will adjust itself to it. K cups are nice and easy to use by just dropping them into the brew basked and leaving the rest to the machine. There is nothing to clean afterwards. If you have an active life style and look for different ways to save your time K cups are the best choice you need. Although they are cheaper than a regular coffee house cup the quality is just as good.
Campaign
The main objective of the campaign is to increase K cups sales and awareness among target audience up to 30% in half of year. Conducting marketing research will illustrate target audience division by age, sex, profession and geographical location. All these factors help to chose market segments which need to be focused on. In other words, conducting marketing research will help to determine my main consumers and launch advertisement campaign for segments which are less familiar with K cups. A lot of people are still not familiar with benefits of K cups. Easy to use and time consuming, K cups do not only save time but help to avoid mess on the kitchen as placing a K cup into a brewing basked and throwing it away after coffee is ready is basically the whole process. K cups serve to make not only tasty coffee but variety of teas and refreshing drinks. Small and space consuming, K cup is maximum concentration of flavor and taste. These and other benefits will be main tools to attracts the least active segments, acknowledge and convince them to make K cup a must item in their households. Chosen timeframe is six month which is enough to increase sales up to 30% by launching advertising campaign which advertises not a brand new product however still has various benefits which were never discovered by some of the customers. I consider capturing information using existing statistics provided by most successful K cups distributors which will help to possess some reliable data and factors. Collecting information and conducting marketing research are two of the most important steps on way to reaching the objective. I expect that advertizing the product will make it absolute leader in the singe served coffee industry.
K cup brews single cup and which achieves fresh and delicious taste each time you enjoy it. Studies have shown that coffee cheers us up, benefits our health in a lot of ways therefore K cups are smart investment.
