Abstract
The Eden Hotel Apartment project is a new service apartment concept for central Dublin. Dublin and Ireland as a whole are experiencing a resurgence in economy; with this resurgence has come the desire and market demand for more service hotel options in the city. This document includes the concept proposal associated with this particular project as well as market analysis, partnership information, and financing information that is prescient for the market this project would enter into in the city of Dublin. Financially, designing and implementing a service apartment project is a large task, but the foundational basis for this organization is sound. There is the market demand necessary for the foundation of a successful service apartment project in this part of Dublin, and the unique features of the service apartment that have been designed have the potential to make this an excellent investment opportunity for a lender and for the business as a whole.
Executive Summary
The mission of the Eden Hotel Apartment project is to provide an equipped living solution with outstanding service at a best price. We want to deliver a service that meet our customer’s expectation and to be sustainable for our environment. The vision is to be future pioneer in the apartment business in Dublin that is recognised as a leader in providing a luxury and ultimate hospitality within an affordable luxurious lifestyle that is sustainable. This document includes the concept proposal associated with this particular project as well as market analysis, partnership information, and financing information that is prescient for the market this project would enter into in the city of Dublin.
Service apartments present a unique challenge in the hospitality industry, as they walk a fine line between hospitality and real estate. Determining how best to address the needs of guests while still running a successful service apartment project is investigated in some depth in this discussion, and the necessary features associated with this project are investigated and outlined in the document.
Background
Ireland’s economy seems to be growing in recent years, although there have been significant struggles over the years. The growth of the business economy and the inclusion of a number of multinational businesses has led to the growing demand for mid to long-term service apartments in the city of Dublin (Failte Ireland, 2016; Inman, 2014). When business people travel—whether alone or with their families—they often need more creature and home-like comforts than a hotel affords them, but many do not wish to try to establish a second home in their new city. Service apartments fill the void between hotel and rented apartment space: the facilities, like the proposed Eden Hotel Apartment complex, are designed to make it much easier for business people to engage in their everyday lives in a city that is far from home.
The purpose of this proposal is to investigate the numerous avenues that could be taken by the Eden Hotel Apartment project, and to determine the best course of action for an investor and for the future of the project. Because this project must compete against a number of other large and significant existing complexes, consideration of the necessary features will also be considered—including a determination about the need for a gym, restaurant, laundry, and other hotel-based services.
Concept Proposal
In ensuring a successful business concept relating to hospitality industry, our team has conducted a comprehensive research and concrete information about the potential business model in Dublin. We have eventually decided in apartment hotel which is named Eden Hotel Apartment in city centre of Dublin opposite to the famous temple bar. We believe that Dublin, the capital city of Ireland, is an ideal location for apartment hotel with the rise of tourist population and working immigrants. The goal for this organisation is to be an independent company.
This proposal will cover our concept, mission and vision, the macro and micro environment, and with the research we will be able to identify the strength, weakness, opportunities and threats to conduct our concept. We have also conduct research for whom is our target market and our competitors. Using the gathered information, our proposals includes the cost strategy for room revenue department and explore the proposal of the food and beverages department that will provide profits to the business.
The target market in Rooms Division part is mainly focused on leisure and business travelers and families who work in the company with long-time contracts. Ireland’s low corporation tax attracted numbers of firms, especially U.S. companies like Facebook and Twitter to establish sizable offices in Dublin. The goal, then, will be to establish a foundational name for the hotel and to build a reputation for excellence that allows the Eden Hotel Apartment complex to compete with other local service apartment complexes (BSP Marketing, 2014).
Microeconomic climate and macroeconomic climate must also be considered. The current microeconomic and macroeconomic climate supports the establishment of a service hotel in the Dublin area. The full PESTLE analysis has been included in the Appendices, as has the SWOT analysis. However, despite threats of a shrinking economy and the United Kingdom’s potential break from the European Union, Ireland continues to have one of the fastest-growing business economies in the EU (Inman, 2016). This business growth supports the potential growth of the service hotel industry as a whole, and the establishment of the Eden Hotel. Within the service industry, there have been changes; however, despite changes in the hospitality industry, there is still a demand for long-period stay hotels. This is one of the key microeconomic factors governing the development of this project.
The purpose of the restaurant is because one of the main competitors for Eden Hotel Apartments, StayCity, does not provide this service. As such, and with the view that the building can offer, the top floor restaurant and lounge will be an attraction and it is also open to the public. On the other hand, the reason for external gym is due to the fact that less than three-quarters of the guest do not use the hotel or apartment gym and most prefer to jog or exercise at the park (Andrea, 2011). The inclusion of an external gym could cut the costs associated with building a gym in the facility, thus eliminating a significant cost for the organisation. The ideal partnership for Eden would be Crunch Fitness, a local gym that has the ability to provide a good pricing package for the company and for guests at the hotel.
There are currently no competitors in Dublin that have the same facilities as the proposed Eden Hotel. There are, for instance, no competitors that have a 360° view Restaurant/ lounge; this is something that remains unique to the proposed Eden Hotel project. In this restaurant and lounge, guests are able to sit either inside the building or outside on the terrace; this combination allows for multipurpose use of the terrace area in the day and night time, as well as in good or bad weather. The most significant competitor for the Eden Hotel project is the Marker Hotel, which has a rooftop veranda and a beautiful view of the southern part of Dublin (Foursquare, 2016; Sophie’s Restaurant, 2016). However, most of the seats are outside and according to the Dublin climate and temperature, the mean annual temperature is 9.5 degrees Celsius and 1503 hours of sunshine per year—not excellent outside seating weather on most days (Dublin Climate Maps, 2015).
The principal food and beverage concurrent is the Koh restaurant/ bar with a carte of Asiatic food and different kinds of home made cocktails. The most significant big competitors for the restaurant will be the sushi chains with attractive prices, but the Eden Hotel Apartments will provide a better quality of food with our local food and vegetables. There are other potential conflicts as well in the center of Dublin; for instance, the Mint Bar is also a cocktail bar in the centre of Dublin. It offers a large choice of home-made cocktails, but the prices are not attractive with an average price of 12.7 euros for one cocktail. The goal for the Eden Hotel will be to be competitive on all fronts (The Marker Hotel, 2016).
Benefits and Partnership Concept
There is a need for partnership and suppliers of external services for the proposal operation. With much consideration, there is an external supplier from a Celtic linen company, which is one the leading service providers in the business, for the laundry services that are used for the linens and towels and handling of guest laundry request. It is well respected by the accredited ISO, according to ISO.org to ensure the products and services are safe, reliable and of good quality and they are strategic tools that reduce costs by minimizing waste and errors, and increasing productivity. Most importantly, they use a system that is environmentally friendly which match with the sustainability concept, for example they innovated in the installation of a smart water reduction system allowing the re-use of water 8 times over by pumping it to designated areas for pre-wash purposes (Riewoldt, 2006).
For the gym, the goal is to form a partnership with Crunch Fitness at Aston Quay location which is conveniently 5 minutes by walk from our apartment. Crunch Fitness is a five-star gym that could give guests and the company an excellent package for partnership and it offers different classes such as kickboxing, Zumba, yoga, etc. As a partnership, our guest will have free access to their gym and pool by showing the room key and name and they could get 50% discount on all classes.
There are many different avenues that can be used to promote the hotel in the current day and age. Technology has advanced so far that there is a plethora of options available to management. However, because this hotel has a very niche customer archetype, there are a number of important ways beyond direct sales that management can boost room occupancy for the hotel itself (PwC Ireland, 2015). Because many guests will book their rooms well in advance, and will stay for longer than a traditional hotel, the expected nightly cost for a room will vary based on the amount of time the guest is staying and the prepayment that the guest has completed. Partnerships with local businesses and the creation of business accounts for guests and businesses that utilise these services often will be an excellent sales and marketing channel for the Eden Hotel Apartments. For these rooms, traditional hospitality marketing strategies are likely to be largely unsuccessful. Instead, the focus should be on the development of partnerships with local multinational businesses, which will encourage businesses to filter potential guests to the hotel when they are in need of places to stay. The projection allows for 50% of the rooms sold to be sold through business associates and partnerships in the local community. A much smaller percentage of rooms will be sold via traditional hospitality channels such as travel agencies.
For the purposes of market integration, the goal for the Eden Hotel will be to engage with the local business community as fully as possible. This hotel is not a traditional hotel, and it is unlikely that travelers will book this hotel in anticipation of a trip to Dublin for a week; instead, the business community will be the main focus of the management’s attempts to build local partnerships. The food and beverage aspect of the organization, then, presents another challenge in terms of local partnerships and integration into the community as a whole. As previously discussed, the F&B market for the Eden Hotel Apartment project is quite strong, but there still must be partnerships built with the local community to support the project. One of the main local partnerships that will be built is with the whiskey industry; this industry is directly appealing to the customers the Eden Hotel is trying to attract. One such feature is the whiskey partnership: Ireland is quite famous for its whiskey, so one of the key partners for this organisation will be a local whiskey producer. The main partner will be Celtic Whiskey Shop, a whiskey specialist. The purpose of this partnership is to offer something unique to the guest (Statista, 2016).
Finance
Domestic tourism is one of the primary industries in Ireland, and there are a plethora of people traveling to and from Dublin on a regular basis. Because Dublin’s economy seems to be growing quite rapidly, an investment in tourism seems to be one of the primary goals for this project moving forward (Fitzgerald, 2014; Gray, 2015; TripAdvisor, 2016). In fact, even at the height of the economic slump in 2009-2010, Ireland’s hotel and hospitality sector did not completely collapse; it was one of the first industries in Dublin to recover after the market bottomed out (Gray, 2015; PwC, 2016). For the purposes of discussion here, however, the goal is not to target individuals who are traveling to Ireland for a short trip; on the contrary, the goal is to ensure that individuals who are traveling for longer stays—and are investing in the local economy—have a workable, serviceable apartment for use.
The Eden Hotel will have 60 serviced-apartments in total which are well-equipped and fully-furnished. The apartments will come in three different types, 20 of one bedroom, 30 of two bedrooms and 10 of three-bedroom apartment. One and two bedroom apartments are most attractive due to the reason that more than half of the tourist population who comes to Dublin are a single traveler or couples. The
In order to find our reference point for pricing, we estimate tendency in the sector for occupancy and ADR by looking at our competitors, tourist population and the low and high seasonal months of Dublin. Dublin’s high season is considered to be from June to August as it is summer with an average occupancy of 85% and low season is consider to be from mid-November to February when it is the coldest months with an average occupancy of 75%. That said, the shoulder season is around September to mid-November and March to May when it is in the range of not too warm or cold but can be rainy with an average of 80% occupancy. Please see the following figures that consider ADR and percent occupancy by month.
1 bedroom
2 bedroom
3 bedroom
There are, of course, considerable expenses associated with managing a complex like the one proposed in this document. Service apartments incur many of the costs associated with a hotel, but also incur the costs associated with long-term, daily wear and tear, much like an apartment complex. It is important, then, that the management remain judicious regarding the costs and investment into the rooms’ department throughout the planning process. It is estimated that servicing the rooms will require approximately 18-20% of the revenue generated by the hotel; this is relatively standard for hospitality industry as a whole (Riewoldt, 2006). Maintenance costs should also be expected to be slightly higher than the average in the hotel industry, perhaps totaling 1-2% of revenue generated by the hotel on an annual basis (Riewoldt, 2006).
The Food and Beverage department also presents a significant cost for the organization as a whole. Because of the organisational focus on excellence in food and drink, costs for the F&B department are expected to be relatively high—especially in the beginning, when the reputation of the hotel and the restaurants have not been established yet, Forecasted expenses are predicted to be as high as 60% of departmental revenue in the early months of the project; however, the end goal is a expense ceiling of 52% of departmental revenue for the F&B department in the organisation as a whole. Food and beverage costs are always relatively high when a business is new, but attention to detail in this department will ensure that the organisation maintains a high level of quality as well as a high levels of efficiency. According to the hospitality industry rules, the best strategy is to maintain the food cost at 30% or less of the sales and for the beverages, around 25% (Starchefs, 2016). As the Eden Hotel Apartments provide good and local quality of products, it is expected that the organisation will be a bit higher than those amounts. This is because the organisation wants to maintain customer satisfaction without increasing the prices in the goal to attract as many people as possible.
Financially, designing and implementing a service apartment project is a large task, but the foundational basis for this organization is sound. There is the market demand necessary for the foundation of a successful service apartment project in this part of Dublin, and the unique features of the service apartment that have been designed have the potential to make this an excellent investment opportunity for a lender.
References
Andrea. (2016). Are hotel gyms a waste of space? London Hotels Insight. Retrieved 11 April 2016, from http://londonhotelsinsight.com/2011/02/02/are-hotel-gyms-a-waste-of-space/
Bateman, K. (2015). #ChicEats: Rooftop Restaurants Around the World. Harper's BAZAAR. Retrieved 11 April 2016, from http://www.harpersbazaar.com/culture/travel-dining/a10623/rooftop-restaurants-around-the-world/
Buckley, D. (2014). Tiny apartments: Is micro really Dublin's next big thing? - Independent.ie. Independent.ie. Retrieved 11 April 2016, from http://www.independent.ie/life/home-garden/homes/tiny-apartments-is-micro-really-dublins-next-big-thing-30457909.html
BSP Marketing,. (2014). How People Choose Hotels: Results of a Decisive Survey. Hotel Managers Group Blog. Retrieved 11 April 2016, from https://hmghotelsblog.com/2014/12/24/how-people-choose-hotels-results-of-a-decisive-survey/
Charlie on Travel. (2014). The Importance of Eating Local When You Travel. Charlie on Travel. Retrieved 11 April 2016, from http://charlieontravel.com/importance-eating-local-food-travel/
Dublin Climate Maps. (2016). Dublin Climate Dublin Temperatures Dublin Weather Averages. Dublin.climatemps.com. Retrieved 11 April 2016, from http://www.dublin.climatemps.com
Failte Ireland . (2016). Failte Ireland - Tourism Research & Statistics. Failteireland.ie. Retrieved 10 April 2016, from http://www.failteireland.ie/Research-Insights.aspx
Fine Dining Lover. (2015). Cooking With a View: Why Tastier Food Comes From Open Kitchens. Fine Dining Lovers. Retrieved 11 April 2016, from https://www.finedininglovers.com/stories/open-kitchen-restaurants/
Fitzgerald, S. (2014). Irish Hotel Market Review. Sherryfitz.ie. Retrieved 10 April 2016, from http://www.sherryfitz.ie/files/p_20140730101226Irish%20Hotel%20Market%20Review%20-%20Summer%202014.pdf
Foursquare. (2016). The 15 Best Places with a Rooftop in Dublin. Foursquare. Retrieved 11 April 2016, from https://foursquare.com/top-places/dublin/best-places-rooftop
Gray, D. (2015). Mapping the Future for the Irish Hotel Sector. Bdo.ie. Retrieved 10 April 2016, from http://www.bdo.ie/files/pdf/pubs/hotel/BDO-Mapping-the-Future-the-Irish-Hotel-Sector.pdf
Inman, P. (2014). Ireland's economy fastest growing in European Union. the Guardian. Retrieved 11 April 2016, from http://www.theguardian.com/world/2014/sep/18/ireland-economy-growth-european-union
Kish Fish. (2016). Quality | Kish Fish. Kishfish.ie. Retrieved 11 April 2016, from http://kishfish.ie/quality/
KOH Restaurant. (2016). Koh Restaurant & Cocktail Lounge. KOH Restaurant. Retrieved 11 April 2016, from http://www.koh.ie/cocktail-bar-dublin/wine-drinks-menu/
Masson, V., & Figaro, S. (2014). Alimentaire : les Français privilégient les produits locaux. Le Figaro. Retrieved 11 April 2016, from http://www.lefigaro.fr/conso/2014/02/13/05007-20140213ARTFIG00047-mefiance-dans-les-cuisines-les-francais-privilegient-les-produits-locaux.php
PwC. (2016). PwC European Hotel Forecast Expects Growth in 2014 and 2015. PwC. Retrieved 10 April 2016, from http://www.pwc.ru/en/press-releases/2014/euro_cities_hotel.html
PwC Ireland (2015). Room to Grow. Pwc.com Retrieved 10 April 2016, from http://download.pwc.com/ie/pubs/pwc-european-cities-hotel-forecast-2014-and-2015.pdf
Riewoldt, O. (2006). New hotel design. Laurence King Publishing.
Sophie’s Restaurant. (2016). Menus | Sophies. Sophies.ie. Retrieved 11 April 2016, from http://sophies.ie/menus/
Statista. (2016). Whiskey per capita consumption worldwide country, 2014 | Statistic. Statista. Retrieved 11 April 2016, from http://www.statista.com/statistics/378053/global-per-capita-whiskey-consumption-by-country/
The Economist,. (2016). The Economist Intelligence Unit’s quality-of-life index. The Economist. Retrieved 11 April 2016, from http://www.economist.com/media/pdf/QUALITY_OF_LIFE.pdf
The Marker Hotel. (2016). Rooftop Bar Dublin, Dublin City Rooftop Bars, Grand Canal Bars, The Marker Rooftop Bar & Terrace. Themarkerhoteldublin.com. Retrieved 11 April 2016, from http://www.themarkerhoteldublin.com/rooftop_lounge.html
Starchefs. (2016). Tips and Tools for Controlling Your Food Cost | StarChefs.com. Starchefs.com. Retrieved 11 April 2016, from http://www.starchefs.com/cook/business-tips/controlling-restaurant-food-cost
TripAdvisor (2016). Rooftop Bar and Terrace, Dublin - Restaurant Avis, Numéro de Téléphone & Photos - TripAdvisor. Tripadvisor.fr. Retrieved 11 April 2016, from https://www.tripadvisor.fr/Restaurant_Review-g186605-d4042938-Reviews-Rooftop_Bar_and_Terrace-Dublin_County_Dublin.html
Appendices
Appendix A
Appendix B
PEST ANALYSIS
Political
Ireland is a parliamentary democracy country, a member of the European Union and is part of the European zone.The Island of Ireland is divided into two sections. In the south is the Republic of Ireland, its own country with its own government and currency, and in the North is Northern Ireland, a country part of the United Kingdom. The head of the government, whom is an elected prime minister, Taoiseach. Dublin is the capital of Republic of Ireland which is also known as the sovereign state that occupied over 83% of the islands. Dublin has the currency of Euros and its economy profited from investments, development, services, infrastructure, etc. A key part of its economy policy known as social partnership, is a neo-corporatist arrangement of deliberate 'pay agreements' between the Government, businesses and exchange unions.
One of Dublin’s legislation is the Dublin II Regulation; it is the European Union Laws that assigned the Member State in charge of the examination of the asylum seeker application.
Inflation:
The economy is now recovering, however. HIS (2015) further defends this claim in saying “Low inflation, rising business and consumer confidence, and record-low interest rates are expected to lead to further improvements in domestic conditions”. Also, exports will be supported by a weakened euro and a strong demand from the country's main trading partners. This will be further strengthened by the good state of social and industrial relations. A growing pension crisis is however threatening to hamper this growth. It is expected that the demand for a rise in pay in both the private and public sector could lead to low-level protests/campaigns.
Economical
Ireland practices tax competition and the tax burden is 12% which is one of the lowest in Europe. The minimum wage is among the highest in the European Union with € 8.65 per hour (The Irish Times, 2016). Dublin was touched by the economic crisis in 2007 but after a few year, Ireland became stronger and stronger. It has the fifth highest gross domestic product per capita, second highest gross domestic product per capita and has the fifth highest Human Development Index. In 2014, the economic has grown over 4,8%, Which is the highest rate in Europe. Dublin's financial development in both innovative and learning parts has been noteworthy in the previous two decades (Murphy and Redmond, 2009); Toulouse’s development relies mainly on knowledge-based activities such as aeronautics, space and electronics.
Social
Dublin has a population of over 1,273,069 as of 2015 and it has been estimated to grow to 2.2 million as of 2031. Its’ economic has contributed 42% of Ireland’s GDP and as Dublin is a city with a big market of job opportunity, it has 49% of all the employer’s in the state. Dublin is home to 10 of the main 10 worldwide ICT organizations and 9 of the main 10 worldwide programming organizations, this show that there are more people migrating to Dublin to work as shown in the source below and more Irish from different city moving to Dublin for working, hence a greater need for an apartment accommodation for a longer term stay. With the opening of Dublin Convention Centre in September 2010, Dublin has open to more business traveller. There is a need for Dublin to have over 54000 new homes to build in 2015, but as of now there is only 2000 home built, hence, people will need to find an alternative to accommodate.
As Dublin is growing, it generated over 1.4 billion in revenue in 2013 from 3.9 million visitors with 80% of hotel being occupied in Dublin. The majority of people visit Dublin for leisure purpose .This shows that there are more demand for accommodation in the future such as hotel apartment which can accommodate to more people staying together in an apartment and people who looks for a more affordable price with luxury twist.
Technology
Dublin’s transportations consist of rail, Dublin Area Rapid Transit (DART) which is more commonly known as subway, tram, metro, bus and taxi. Dublin Airport is the main airport as it is situated in the capital city and host to more than 1.5 million people in February 2016 going in and out of Dublin Airport.
Dublin is famous for its technology advancement as its neighbour, Silicon Dock, has the headquarters of Google, Facebook, Twitter, Amazon set up in the area (Issie L, 2012). It has been estimated that over 140 more companies were launched in Ireland by 2012 and Ireland, mainly in Dublin is known to be the hub of tech in Europe. “When the winds of change come, some people build walls, others build windmills” (Brain and Sangeeta, M.). Hotels and apartments all over the world, including Dublin, is looking towards being more innovative and creative. One of the innovation has always been to stay environmentally sustainable and finding new ways of being more intelligent living. The Irish president has open a conference about Sustainable Economy & Society in Dublin which discusses how monetary development and employment creation can be produced by present day advancement and innovation.
Appendix C
SWOT Analysis
Strengths
Low corporation tax attracts many big firms particularly Technology company in Dublin, such as Facebook, Twitter and Apple. This can be seen as a positive impact on serviced apartment hotel as they are business travellers and the dockland district are only 7 minutes by drive and 14 minutes by walk from our apartment. Price stability is a driving factor of an optimistic economy, which means a big benefit for hospitality industry because it could stimulate demands and attract investors and customers.
In terms of economic aspects, the rapidly growing tourism market and increasing tourism population indicated a huge potential of hospitality industry in Dublin. Moreover, the airport is only 20 minutes drive away which is very convenience.
Weaknesses
Ireland is far from the main European population like France, Germany, thus, may limit the market scale of Ireland. Ireland has one of the lowest quality railway systems which might be a disappoint to the nearby countries to travel to Ireland via rail, which is why air is the number one method of transportation into Ireland and Dublin (Appendix 3).
Opportunities
The tourism in Ireland represent 7,1 million in 2014 according to “the Failte Ireland” and has increased by 6% from 2013 to 2014. It is mainly in Dublin and Galway, which shows that there are many opportunities in Dublin in terms of service and demand. While apartment hotel that are currently in the Dublin market is only Staycity, there is a big market space for us to venture in especially in a city centre location that is 5 to 10 minutes by walk to everything needed. One of the main reason for customers choosing their accommodation is the location (How people choose hotels, 2014), hence our location is our biggest advantages as it is conveniently locate to everything and secondly our price are very affordable for the comfort we have to offer.
Threat
Dublin is a small city with many hotels, hostels, restaurant, the most important threat is competition due to the small size and the huge amount of competitor. Moreover, with fast development there will be affect on the pollution and environmental degradation. This is why one of our mission of the hotel is to stay as much sustainable as we can to help with the environment.
Appendix D
Appendix E
Market analysis
Appendix F
Electra is a restaurant / bar on two floors at the top of our building divided into 3 parts.The first part is on the 17th floor, is a restaurant specializing in sushi with an open kitchen to show hygiene and manufacture of this specialty to the customers. According to a study carried out by the Harvard Business School, the best food would be served in a restaurant where costumers and chefs have an eye contact (Fine dining lovers, 2015). However, a kitchen closed with glass doors will offer different kinds of food to match the demand of our customers but also the room service. Our customers will be able to enjoy quality food, comfortably installed in seats or sofas with a view of the south, west and east part of Dublin (Bateman, 2015).
We will use local product to make our dishes. Our main partner for the sushi will be “Kish fish” shop, famous in Dublin for the quality of their products. According to a study (Charlie on Travel, 2014), it is important for the travellers to eat local product when they go abroad because it is a part of the culture. Inhabitants of a country are scared about what they eat and for example, according to a French study, French people prefer to eat local product (Masson & Figaro, 2014).
The restaurant will include 50 seats, in accord with our superficies 255 square meters and our concurrent. It will be open for breakfast, lunch and dinner. We will provide different kinds of wines from different countries for the lunch and the dinner. For dinner, our bar will provide a house cocktail menu by an experienced bartender.
The second part is located on the 18th floor is a lounge bar with 40 seats inside, and 40 on the terrace due to our superficies with mainly sofas near the windows to enjoy the view. There will be a 360-degree view and a round bar in the middle divided into two parts. The bar will be open only the evening and give new experience with our home made cocktails. The barman will be able to suggest the best wine for the costumer’s desire. Finally, the office of room service will be located on the 17th floor next to the two kitchens and staff elevator to serve different kinds of food in the shortest time. The food will be classical with local products like meat, salads, pizza and pasta.
