Conclusions
Summing up the analysis done, it should be concluded that the impact of social media on the communication skills of students is the most important issue of the modern educational process. Most researchers indicate that virtualization of interpersonal and social life is the inevitable phenomenon of the 21st century. The use of social media in the educational process should be regarded as the next stage in the development of human activity. Communication skills of students have transformed over the past 10 years. Young people have become more dynamic to absorb the information that gives the opportunity to develop their cognitive activity to the maximum level. Nevertheless, there is another side of this matter, which can be called negative; some researchers argue that the use of social media have a negative impact on the emotional sphere of interpersonal communication. If one talks about the recommendations on the issue of the impact of social media on the communication skills of students, it should be noted that it is very important to choose the right strategy and its development. If the integration of social media in the educational process is inevitable, it remains only to succumb to establish control, which should be due to the selection and development of the most appropriate strategy for their use. Undoubtedly, the use of social media will affect the communication skills of students; hence, there is a need to change the traditional approach to learning. Over time, interpersonal communication will lose the emotional symptoms and become more specific and clear, but it should not be perceived as a disadvantage. The change of students' communication skills should be the beginning of a new stage in the development of education of the future. As it is known, the reduction of emotional sphere of human brain activity contributes to the more productive logical and estimative activities. It follows that the majority of students will eventually express fewer emotions when interacting with other people. This fact does not mean that a person thus becomes less humane or less solicited for any discussions; on the contrary, communication will become more intimate and open. It is necessary to use the strategy of increase of interpersonal communication due to its low level. That is, students should have some training activities that encourage them to verbal contact. The essence of the strategy is not to integrate social media into the educational process, but to integrate them properly. Using social media is inevitable in everyday life. However, the use clearly has consequences. Hence, it is necessary to apply the right strategy in order to reduce the level of negative consequences and create the effects that are more favorable.
