Business Description
- Industry Overview
There has been a great surge in the number of starving children in the Fort Worth community. This necessitates the need for individuals and businesses alike, to take up initiative and find solutions to this communal problem. The existence of starving children in Dallas has been there for a long while, and while most choose to ignore it, the problem is not going to solve itself until businesses exercise their social corporate responsibility to the communities in which they conduct their operations.
- Company Description
Pepsi Co. is a beverage company that has existed for a number of years. The company specializes in production, marketing and sale of non-alcoholic beverages. The company will seek to collaborate with a number of existing organization and local entrepreneurs to create and event with a sole aim to raise funds for the starving children in the Dallas, Fort Worth community.
- Frico’s Lay’s Snacks, who will provide hotdogs
- Local DJ’s, who will provide music
- Volunteered staffing from local organizations, who will oversee the various fun activities during the event.
The fun activities during the event will be open to the public, at a price. There shall be two options of raising funds: through buying tickets to the event or through donating designated food items, which will be deposited at the entrance to gain entrance to the event.
Mission Statement
- Goals and Objectives
The activities and events envisioned for this particular venture would be purely geared towards raising as much funds as possible, while at the same time providing an entertaining experience for the members of the community involved in the fund raising. The company will raise awareness to the plight of the starving children of Dallas Fort Worth Community, giving members of the community avenues through which they can seek to donate to these children even beyond the events and activities of the fun-fair.
- Critical Success Factors
The following factors will be crucial for the success of this venture:
- The involvement of as many local organizations as possible, to provide volunteered staff and corporate support.
- The involvement of as many local entrepreneurs as possible.
- Effective and large scale publicity campaign to involve as many locals as possible to attend the planned event.
