The Global Source Company Case Study Case Study Examples

The Global Source Company was one a performing and a well-thriving company. However, the market conditions have become hostile to it and thus reducing the business and ultimately the profit that it is supposed to be getting. There are a number of recommendations that the company can adopt in a bid to boost its business. First, international and domestic staffing was handled by different people and different departments. The people had nothing to gain for negotiating better billing rates for the domestic staff. This, thereof, may have resulted to laxity in the part of the people. Siddiqi should therefore create a network with the people responsible for international staffing. Although most hospitals were not accustomed to this, he should have taken the task of convincing them. Besides, a number of countries complained of the depletion of the healthcare staff; Siddiqi should have though beyond the boundaries and explored that untapped market of Africa. In short, Siddiqi should have made his company international. The company needs to consolidate with the industry because of the limited sales and financial resources of the company. This decision of consolidating the company is important for the survival of the organization. Other issues that the company should pay much focus on are sales and marketing. It should clearly understand the sales strategy in the industry and also marketing. Global Source must understand the trade-offs between the length of the sales cycle and the size of the future accounts. All the factors can only be met within the healthcare industry.
In order to return to good operation, a lot of changes have to be made within the company. Since the company was beyond the limits in terms of financial and sales resources, there was need for the company to pay much focus on contracts. For a good future of the company, my only recommendation is that the company should continue acquiring aggressive accounts and also try to sell international recruitment. The reason for choosing this decision is because Siddiqi’s company is within the healthcare system which implies that the company ought to understand the current market and the market competition in the healthcare staffing industry. Every type of business has competition and the only advantage that a company may have over its competitors is thorough knowledge of the market. Global Source should also consider penetrating the existing accounts or even cross-selling the existing accounts. Also, the interest that was shown by the technology company to partner with Global Source is supposed to be considered by the company. The partnership will provide the company with a platform to advertise its services to different healthcare facilities. The main goal is making the company profitable by all means. Global Source is also supposed to be competitive and have a successful future. The recommendation above will help the company to become profitable and a world leader in staffing and recruitment. There are advantages and disadvantages of the above recommendations. Some of the advantages include: VA owns a network of over 163 hospitals and also the existence of an excellent reference account. Others include maximizing revenue from every client, the ease of up-selling the existing international recruitment clients on domestic staffing, and the help to entrench Global Source in the current accounts. Some of the disadvantages include: there is a complex process that many hospitals are unfamiliar with, the need to educate clients on the benefit of international recruitment, and the client relationships that is already brittle.