A Reflection by (Your name here)
The primary message that the authors are trying to convey is that the presence of technology particularly the internet is becoming more and more integral to the success of any business. As more and more objects are embedded with sensors, programs and other internet technology, the speed of communication is also becoming faster. The result of innovations in information network promises a lot of things, one of that is the new and improved business models and process. The fast-paced internet environment enables business organizations to reduce cost and risks at any given time. The benefits of technology can be harnessed not only for the sake of business. Information technology created opportunities in various range of human existence and the extent of its importance penetrated not only the consumer aspects of the society, but practically on everything.
The authors have clearly identified the intended audience of the article, looking at the overall context of it evidently the message is being addressed to the business community, its leaders and decision makers. This is because of the complex elements and characteristics being discussed in the article that appears to be pertaining to the people in the business world. For example, Information and analysis was discussed by giving examples on how information network act in the presence-based advertising and payment based on consumer location. Tracking the consumer's behavior when it comes to choice of products, the time spent on making a decision and purchase frequency allowed businesses to come up with strategies based on the information collected using the information network. Other business application example is the sensor-driven decision analytics. This includes the decisions made in oil field site planning based from 3D visualization analysis and simulations. The medical sector also uses the same technology to track and monitor the development of chronic diseases, which aids them in determining the best possible treatment.
Several evidence were also presented by the authors to justify arguments about the domination of information technology network and its impacts. The internet of things were shows the relationship of automation and control on self-contained systems. The authors have given examples of such terminology on simple scenarios such as the continuous and precise adjustments in manufacturing lines controlled by information network. Another given example is the ability of smart meters and energy grids that has the capability to match the loads and generation capacity to be able to save cost on electricity. Autonomous type of systems such as those being installed in cars provide preventive measures to avoid accidents. Sensors the detects distance and time of before the collision allow vehicles to automatically apply breaks to avoid accidents. These examples give insights and evidence of the importance of information network.
The authors have concluded that companies should begin taking steps in positioning themselves to the coming changes brought by technology. The optimizing capability of the existing and forthcoming innovations can greatly improve business processes that traditional approach failed to deliver. Partnerships in exploring the endless possibilities that technology can provide should be considered by small and large scale companies in order to further establishing the future of the target industries.