The significant feature of modern business conduction is regarding information as an important and powerful ranking high resource. Comparing to the last decade, nowadays the revolution of information systems and improvement that it brought to the processes of management are evident to the business world. Implementation of high technology revolution achievements provides organizations with useful opportunities such as acceleration of key business processes, raising of gains and competitiveness maintaining.
The major function of information systems within the corporate context can be described as the process of business data collecting in order to transform it to the useful information, its organizing and providing the results to an ultimate user. In order to detect the modern trends of the information systems for business, it is important to retrace its historical development, which began from the first business information systems Manufacturing Resources Planning (MRP) presented in the late 1960s in order to provide efficiency for the manufacturing processes. After that, the first personal computer powered by Windows from Microsoft in 1981 led to the Enterprise Recourse Planning (ERP) systems developed on the first client-server architecture, and to the laptops with WI-FI provided the connection systems between available companies’ data (David, Bourgeois, 2014). The invention of Microsoft package and useful applications as internet browsers and diversified mobile applications led to the new area of business management.
A modern business world with excess demand, marketing competitive environment, and swift technology development prescribes the usage of the most productive resources. The information systems for management aimed at providing external and internal data organizing according to the companies’ short and long-term strategies, available resources planning, beneficial decision-making, responding to the latest business changes and maintaining customers’ interests. Top managers expect prompt results and accurate information in a timely manner from advanced information systems, which nowadays are Enterprise Recourse Planning (ERP), Supplier Relationship Management (SRM) and Customer Relationship Management (CRM) systems. In the presence of the systems, all of the business processes stages supported with significant information. It enables to retrace risks and provides its reduction. Thus, the process of planning and analyzing the market environment reduced to using the data warehouse, which is a business library for the managers. According to the David and Bourgeois (2014), “The process of developing a data warehouse forces an organization to better understand the data that it is currently collecting and, equally important, what data is not being collected”.
The ERP systems predict production costs and its reduction and provide profitability measuring. SRM usage makes it possible to maintain efficient relationships with suppliers through the instrumentality of contracts concluding within the bounds of sharing the openness information and commitment attitude to the supplier’s interests. According to the goals of CRM systems, companies’ can obtain customer profitability. CRM systems as an effective tool of business conduction enable to provide controlling of sales departments and consider the available orders from the potential customers. Experts suggest that certain companies prefer to use Microsoft Excel or Google Docs in order to gain similar goals, however, the spectrum of advantages from CRM implementation is more productive for successful managers. There is some evidence to suggest that “Using CRM analytics, organizations are able to analyses customer behaviours, identify customer-buying patterns and discover casual relationships” (Mishra & Mishra, 2009).
The development of information systems for business led to the appearance of smart solutions for improving management processes. It is increasingly significant to follow the modern technical achievements and useful trends. Possession of an accurate and important information assists companies’ leaders to accomplish their goals.
References
David T., Bourgeois Ph. D. (2014). Information Systems for Business and Beyond. The Saylor Foundation’s Open Textbook Challenge. Retrieved from
http://www.saylor.org/site/textbooks/Information%20Systems%20for%20Business%20and%20Beyond.pdf
Mishra A., Mishra D. (2009). Customer relationship management: Implementation process perspective. Acta Polytechnica Hungarica. Retrieved from
https://uni-obuda.hu/journal/Mishra_Mishra_20.pdf
