Question 1
The design that has been described by the case study is the casual design of marketing research. In this type of design, the marketer basically tries to ascertain whether the manipulation of a variable i.e. the independent variable would have an impact on the dependent variable. As a casual design, the extreme manager is tasked to determine which of the ad banners will have the potential of inviting browsers to the website. The casual design as has been described would be used by the extreme Manager in the analysis of the hypothetical scenario presented by the two ad banners. Generally, the findings from the design would be used in making proper marketing plans that would sufficiently serve the company. Therefore, the casual design above will test the number of invitations in the website against the banner ad utilized.
Question 2
In order to improve on the proposals in the case study, it is significant to have the banner ads capture the attention of the website visitors through the inculcation of grabbing images, as well as, texts. In designing the marketing ads, the extreme manager should keep them simple while at the same time making people want to read extensively in relation to the information mentioned in the banner. This means that the design should be built in an unobstructed and also a clear manner. Another viable proposal would be the utilization of motion and animation. Their use would enormously enhance the chances of browsers’ engagement with the ads. However, caution should be taken because too much of the same has the propensity of annoying the visitors. The size of the banner ad should also be taken into adequate consideration.
Question 3
Ho- A banner ad depicted in vivid colors with captivating graphics which attempt to illustrate the possible thrills will not invite browsers to the company’s website.
Ho- A banner ad that is less colorful and pictorial but having more detailed information on extreme sports will not invite browsers to the website.
H0- the information ad will not be best comprehended and thus not persuasive when placed on the right side of the webpage.
Question 4
Analyzing the data collected above is fundamental for projecting the viability of the marketing method that will be taken up by the company. The first method of analyzing the data from the case study is the simple graphing, visual inspection and also counting the visitation frequency of browsers in the website. Also, calculation of the mean, median and mode associated with the two banner ads can be made to determine that which is more efficient. Lastly, finding the patterns existing in the qualitative data will assist in the analysis. For instance, if several clients make reference to a similar barrier in the website, then this could be used in discerning what works and that which does not work. ("Chapter 37. Operations In Evaluating Community Interventions | Section 5. Collecting And Analyzing Data | Main Section | Community Tool Box")
Question 5
Some of the strategic questions for supplementing the approach above include:
What are the objectives of the online advertisement on the extreme sports and have they been written down?
How does the casual design utilized by the company impact on the overall success and performance of the entity?
Which ad banner makes the product of the entity exclusive in the market?
Work cited
"Chapter 37. Operations In Evaluating Community Interventions | Section 5. Collecting And Analyzing Data | Main Section | Community Tool Box". Ctb.ku.edu. N.P., 2016. Web. 2 July 2016.
