The Outsider Who Wins Article Reviews Example

OutSider from The Weather Company is definitely not an outsider, but a very interesting app and one of the most superior on the market today. It content is unique, only Runtastic Pro has “Current weather” option and none offers personalized forecasting, but they develop and in 2-3 years could outdo it. TWC has organized a great data flow including the personal stations, so this data flow advantage is obvious. However, Android user cannot value it, still the number of smartphones on these platform only increases. The competitors stay and develop, but as OutSider has a lot to offer it is highly probable that user will switch to it. It also the mater of status to get the best offer. Thus, if there is no intention to make it an exclusive Apple app they need to expand. The additional advertising revenue can be formed adding some other data cloud like personal routing and clothing (this two can be organized in a PreRun section, which should be presented to an end user simultaneously with Let’s Run. It could be also linked to the location targeting and presented to the user if the common locations are changed for a new one or in case of an expected major weather change. It could be useful for travelers who need to understand where they can practice while away and what do they need for this (special boots or a warm hoody). This option should be a low-pressure advertising in order to keep people satisfied and calm.
TWC is now oriented on US market, but running and cycling has no boundaries. Europeans, Chinese also do run. Still everyone prefers their language even some US citizens would choose Spanish to English. The language menu can optional have 4-6 languages to start and see the outcome. The advertising won’t be affected by the interface language. The Incorporation of language option would allow user to make it even more personal or even intimate. The additional mobile app could include the one for cyclists or hikers. The main platform from Outsider could include the possibility to choose preferred activity, when filling on the profile. The interface could be quite similar for all groups. The biometrics is essential, so this is the challenge as the parameters for runners are a bit different from the ones used to evaluate cyclers performance. Active people including runners often like to be active and try new activities and would be happy to keep the good mobile help
The Weather Company should develop both consumer apps and professional service division. However, in general the first filed will need more efforts and resources and would demonstrate better short-term revenues. The professional sector would be developed, but here the potential is less visible. Consumer apps in the next 2-5 years will be the main drivers for stable growth. More and more people want to be healthy and may become OutSider could position itself is the key to it. Every beginner wants to see the results and be able to optimize his activities and of course to share the results. The logo could be “You want to start running? Do it with OutSider your best devisor and supporter who believes in you.” or “Run to your health with OutSider”. The app is friendly to everyone and can help people to motivate themselves.