The Personal Marketing Plan has been seen as an effective tool to market oneself (Lawton, 1999). The marketing plan developed by me would serve a similar purpose towards effectively marketing me in the professional field of Finance and accountancy.
- Overview of the Company
The company, i.e. myself is a highly motivated and focused individual who is currently pursuing his graduation and majoring in Accounting. I am an optimistic and ambitious young person. My core values which serve as the foundation on which I intend to build my career is to be professional while demonstrating integrity, humility, confidence, kindness and passion in all my undertakings.
I want to achieve each and every goal that I have set; therefore, I have a bias towards action. My immediate goal is to graduate with honors. For realization of the dream, I plan to sit for the CPA examinations, which would enable me to becoming a certified public accountant. The future goals and where I see myself in a few years down the line are discussed further in the plan.
- Vision
My vision is to more than just be successful in life. I believe that excellence is a virtue that is worth the effort of a man to work towards and achieve. Excellence is much higher than success. It is wholesome and provides for satisfaction in both the professional and personal life. Excelling at my professional endeavors would guarantee success. I define success as being financially free and able to be the master of his/her own time. Being a master of your own time means that you are able to go wherever you want, and whenever you want without facing financial constraints or employment constraints.
- Mission
I would now define my immediate, short term and future plans.
Immediate Goals: To graduate with honors in my major in Accountancy.
Short Term Goal: To pass my CPA examination and become a certified accountant. The idea is to work in one of the leading international auditing firms such as Ernest & Young or KPMG for a minimum period of 10 years. I would like my starting salary to be $ 35000 per year which should increase to a higher sum after attaining my Master’s degree.
Future Plans: I would like to attain my Master’s degree in between the 10 year period starting from the point of my graduation. After working with an international audit firm for this period of not less than 10 years, and gaining invaluable experience during this time, I would like to set up my own audit firm and be my own boss. I expect a salary of at least $ 50000 per annum after attaining my Master’s degree. At the onset of my career, I would like to rent a house for $ 7100 per year. However, upon working for 7 years I would like to own a house worth $140000.
- Situation Analysis
External Analysis
Globally the demand for accounting professionals is on the rise both nationally and locally. Accounting is an indispensable component of any commercial or public undertaking. An accountant requires excellent numerical skills. The supply of accounts and other finance professionals is lower in contrast to the number of business that is being set up, due to the fewer people preferring Mathematics as a subject to graduate in. This has made the demand for accounts in the country to remain high.
The present economy is favorable for accountants. In order for the companies to run effective they need to be in an excellent financial position, for which the need of a competent account is constant and non-diminishing. As a result, of this even during tough economic times most of the proficient accountants do not lose their jobs.
Locally there are countless jobs that are available for accountants. You can obtain information on job openings from the newspapers, human resource companies and on company websites. The trends in the financial industry show that the number of jobs for accountants is on the rise. This is because of the increase in the number of businesses, and the corporations in the financial industry are growing. . In order to be a competent auditor one is required to be a holder of a bachelor’s degree in accounting and should have passed all the CPA examinations. In order to be an auditor, I require 2 years of accounting experience.
My current price value is $18000 per annum. However, upon graduation and attaining CPA qualification my price value will range from $ 37500 to $97400 per annum. The salary range for an auditor is $ 37500 to $97400 per annum. The starting salary listed is $ 38000 per annum, and the highest salary achievable is $ 97000 per year.
Internal Analysis
I am a fast learner and mostly composed. I am excellent at arithmetic, I am a team player, goal oriented, and I best thrive when subjected to environments with high pressure.
My shortcomings include pushing myself a little too hard. I detest working with people who lack integrity and have difficulty in tolerating individuals who do not conduct their tasks with the levels of seriousness required. My other weakness includes that I have not had a strong internships in esteemed organizations that would help me in getting into the bigger auditing firms once I graduate.
- Goals and Strategies
My goals are consistent with my vision and mission. I want to take small and measured steps towards achieving what I want. First on the agenda is to graduate with honors. Next would be to pass my CPA examinations. This would run concurrent with my first job, which I want to begin once I graduate. Also getting a master’s degree within the 10 years I wish to work is a priority. Following this, after a decade or so, I would start my own auditing firm and that would be the culmination of the current plan and objectives.
My weaknesses can come in the way of fulfilling my dreams. Once I start working in an auditing firm, I wish to use the varied group of individuals working there and the my exposure to all of them to help me become more tolerant of people who do not share the same values as me. I would also try and motivate people to stay focused instead of driving them away from my life.
My shortcoming of no internship experience yet should be less effective once I equip myself with the latest software tools like Sage, Pastel, Tally and QuickBooks. Graduate with honors and get my CPA certifications should also help me become more suitable candidate for full time vacancies in top international audit firms.
- Implementation Plan
Reference
Lawton, D. (1999). Marketing “YOU INC” – Preparing a Personal Marketing Plan in Basic Marketing – A Global Managerial Approach 9th.,10th,11th editions; Shapiro, Wong, Perreault, McCarthy, McGraw -Hill Ryerson 1999, 2001, 2003
