The problem the ticketing committee is facing is a marketing one. The committee is torn between ensuring maximum revenue is raised from ticketing and at the same time make sure that the event is all-inclusive. Also, the committee has to devise strategies that would ensure that the tickets are not only bought, but people attend the event.
Alternative solutions to the problem
The committee can also select some few events which will be ticketed at a slightly lower price to ensure that the local residents can afford the event and attend them.
Another solution is to price all the event activities at a similar price but come up with strategies that will ensure the local people attend the event activities.
Evaluating alternatives
Ticketing some activities which are most loved at a slightly higher cost will help cover for the events that will be less priced.
Ticketing some activities at slightly lower prices make sure that the event is inclusive as they will be affordable and more local people who will attend the event.
Ticketing all the events at the same cost and coming up with strategies to encourage local people to buy the ticket will put all the activities at the same level and thus not create the perception that some activities are more important than others.
Therefore, the most probable solution is varying the ticketing of the events with others slightly priced above and below the other activities in the event. Ticketing some of the Olympic activities at a slightly higher cost and others at a low pricing will ensure that the event is all inclusive and it has about 90% attendance as it will allow the local people to participate in the event. Besides, it will ensure that there is the maximization of the revenue raised from the activities of the event as the event slightly highly priced will help collect the much needed revenue.
Implementation of the solution and the problems that might arise from it
The problem that might arise from the implementation of this solution is that the events that will be selected to offer low ticketing prices might not be the ones loved by the locals and they may not buy the tickets even at lower costs.