Google is a company that has created a road map for what IT companies should be like; explain how Google can be considered to be one of the world’s best companies and at the same time one of the world’s most secretive organizations.
Introduction
Google is one of the best IT companies in the world. The company has earned web domination in terms of content search. The company has dominated web search for a long time. Apart from the strategy they have used to win users, it is also one of the best companies to work for. The company has a work culture that is admired by many employees. The environment is known to be filled with fun and innovation. This paper will focus on the ways in which Google Company can be said to be successful.
There are many factors that make Google one of the most admired companies in the world. On top of the list are the best results they provide for the users. This is one area that the company can be regarded to be successful. This is one of the outstanding goals that the company has strived to achieve. They have ensured that the results of the searches that are undertaken by the users are optimal and the best. Their resources of the company are geared towards improving the search process. One of the ways in which they ensure this is done is by updating the search algorithm. This will enable users get the best and most relevant search results. With this, they are ahead of their competitors. One challenge with internet search is that marketers try to alter the results of internet search to suit their needs. Google has been able to limit this by ensuring that users get what they are looking for without any change. This is one area that Google has made headways. Internet search was one of the core businesses of the company and it has been successful (Lele, 2012).
Google can be considered to be one of the best companies in terms of innovation and leadership. Google is considered to be successful in technology research. They are researching areas that are considered to be growing very fast. These are search engines, smart phones, and multimedia. In their innovation, Google is focused on the customer. One of Google’s philosophies is centered on the customer. Their process of innovation is geared towards improving the customer experience. Google has been known to have the best leadership and innovative programs. This is one of the best successes of the company. Google is the leading company in technology. They have invested a lot of research in technology. Google spends a lot of their revenue in technology research. Google is able to invest in technology. It is one of the leading companies that invest in technology than other technology companies. The reason why their search algorithm is the best and sophisticated is because it has invested heavily to attaining this algorithm. Google constantly updates their search algorithm to make sure it remains the best in the world (Calder, & Sherwood, 2008).
Google has been successful in involving creative entrepreneurs and students. Google has gone to look for innovative ideas from university students who are also keen on technology. Gtalk is an example of a product that was tested in university laboratories before it was released to the world. Gtalk was in beta version for a long time before it was released to be used by the public. This is a key service that is commonly used for communication in the world. Google was able to oversee the development of this service in the university. Universities are known to be successful in innovation. This is the place where technology can be nurtured. This is the success that Google has been taken to greater heights.
Still on innovation, Google has been successful in innovation towards the small gadgets because they have been able to develop an operating system that is a favorite of many users. One way in which they have managed to have approval of many users is the free nature of the operating system. Their success is also based on the development process of the operating system. This is because the operating system is free and based on Linux. Linux is an operating system that is liked by many developers. Google’s quest for technology drove the innovation process by buying the project and driving it to great success. It is now used in many big corporations.
Google can also be considered to be successful in the way they have been able to make money from their core business. Most companies have not been able to achieve this and that is why many of these companies have not made it big. Google have been able to be successful because they have been able to make money out of their search process. Sin the past, there are search companies that have been in existence. These companies have not been able to make money out of the search process and that is the reason why these companies have failed. The process of monetizing online presence is one of the themes that many companies concentrate on. This is a difficult process that makes many companies fail to get the desired results. This is the reason why these companies fail.
Google is successful in the process of partnering with other entrepreneurs. This is an area that Google can be said to be successful. They have been able to partner with bloggers, viewers, advertisers, so that they can share the risks and new discoveries. This has enabled Google share the risks of new business opportunities. This arrangement help the partners benefit. The viewers are able to get the best information that they are looking for and Google is able to get the advertising revenues together with advertisers. When the partners fail in their core business, all the partners will fail. With this strategy, Google are able to work towards having partners that will assure them success. This shows that Google is not only a technology lead innovator; it is also a business model innovator. It has been able to come up with a new business model (iblioBazaar, Simson and Gene Spafford 2011).
Google is also seen to be successful in the Google is known to have the best work culture in the world. It is considered to be successful in developing a working culture for the staff. This is an area that the company is seen to be ahead of the rest. It has integrated a good people culture for the staff. It is regarded as one of the best companies that employees in the world would want to work. It is because of a developed culture that has a lot of philosophies. They are considered successful in ensuring that employees have the best working environment. The working culture of the company is unique when compared to other companies. This is perhaps the trend that should be adopted by other technology companies in the world. Google has been successful in bring a totally new working environment for IT companies. They have shown that it is not a must that someone should have a suit to work. The suit culture has been changed so that people can now go to the office while dressed in their casual clothes. Google has also brought services and activities to the workplace that enables employees to have good time. Employees can have time to play while at work, can have many leave days, can have free lunches, breakfast, and snacks. Google has been successful in this and many IT companies are seen to be adopting the culture (James, 2011).
Google also leads in innovative business models. There are new ways in which the company undertakes their business. It comes with new business models that are in tandem with the current technology. This way, they encourage employees to express their ideas and how they would like the company to be run. Google has led many companies in the way they undertake their research. They ensure that the customers are served with is lacking in their experience. Most of the innovative products that Google come up are the ones that cut across the whole world. These products are innovative so that when users get the product, they feel as if they have been waiting for the product to be launched.
Google is secretive
Google is also regarded as one of the most secretive organizations in the world. Even with the most successful projects and business processes that the company has developed, there are many secrets that the company can be said to hold. These secrets have left many people guessing what the company is trying to reach. This is seen in the secret projects which the company is undertaking. These secret projects have left many guessing what is it that Google has been up to. The recent secret project is the floating barge that is found in San Francisco Bay. There are many guesses to this project because Google has not made this official (Carr, 2011).
Google is also considered one of the most secretive organizations in the world because of the secrets it holds for its data centers around the world. The company handles a lot of data and web searches in the world. It is the leading company in the world regarding web search and indexing. This means that there are big servers in data centers somewhere in the world. Cloud computing is being driven by the company with many companies using the data centers that have been developed by Google. One thing that is clear is that these data centers are located somewhere in the world. This is one of the top-guarded secrets of all time. Nobody knows where these data centers are located. No one knows how these data centers have been constructed. Google believes that this is one of the strategies to minimize damages that are intentional. It has been speculated that Google data centers are located in remote places in the world. These will remain to be mere speculations and guesses. Everyone wants to know how these data centers are installed and implemented.
Many projects that the company undertakes are not released to the public from the beginning. The projects remain a secret until when they have reached advanced stages. It is only after they have developed to advanced stages that the company will release the product and its details to the public. This is one area that it can be considered to be secretive. Google protects their projects for the feat that their plans could be stolen and money made out of it before they are able get something out of the project. In the world of technology, it is the first innovator who will make the most out of an innovation. The rest will make out of the reselling. This is the reason why Google want to be the first to discover and bring a technology to use.
Google is also known to run a facility that is used for advancement in technology. This facility is referred to as Google[x]. This is a secret facility that is known to a few individuals who are privy to this. This is yet another secret that Google has been holding for a long time. This facility is located approximately half a mile from the Google headquarters in Mountain View, California. The secret nature of the facility alone is a sure way that shows that Google is secretive in most of their undertaking. Google[x] is Google’s innovation laboratories. It is meant to undertake projects that bring innovation to the company (Ireland, 2008).
Google is also considered to be innovative in the search algorithm they use. This is one of the most successful theories that are used in search. Many companies have been trying to understand the secret behind the search engine that Google uses. The search algorithm is fast and effective. It is being updated on a daily basis. This makes the search engine successful in the world. Google has hidden their identity because they argue that when they reveal their search secret, they will allow spammers spoil for them. With many regulators in the market, there is a rising concern on the search method that has been put in Google. It is the integrity of the data that makes most of the regulators want Google to reveal their secret.
Perhaps another secret that the company still holds dearly is the private data that they hold and what they do with this private data. It is one of the debates that go on in many organizations. Google collects private data and have not revealed what happened to this data. In order to tell off speculators, Google claim that they store this information in the data centers. It is important to understand what goes on within the company. Private data brings a lot of debate because of the privacy that users use.
Conclusion
Google can be regarded as one of the leading companies in the world. There are many things that make this company succeed. The development of technology has made this company exploit the use of the internet and technology. It is important to understand that innovation is the driving force of any venture. From the paper, Google is also regarded to be a secretive organization. With the research, the plans, and projects that are being developed, many of these remain top secrets for the company. The secrets are released when the product is already well developed. In all these, Google is the leading company.
References
Carr, N. 2011. Building Bridges: Essays on Business, Technology and Innovation. Springer.
Ireland, D. 2008. Understanding Business Strategy: Concepts and Cases. Cengage Learning.
James, D. 2011. Technology, Innovation and Industrial Economics: Institutionalist Perspectives. Springer.
BiblioBazaar, Simson and Gene Spafford. Web security, privacy and commerce. O'Reilly Media, Inc, 2011.
Lele, M. 2012. Monopoly Rules: How to Find, Capture and Control the World's Most Lucrative Markets in Any Business. Kogan Page Publishers
Calder, R., & Sherwood, P. 2008. Market analysis: Asessing your business opportunities. Routledge.
