The Rewards Of Customer Satisfaction Article Reviews Examples

Companies are very persistent at trying to win customers by different tricks. Some would even hire marketing agents and brand specialists to attract more customers. The purpose of these people is to build the image of the company into something that would draw customers to liking a product, a service or the company in general. Simply put, companies want to ensure that customers would always prefer the company regardless of the stiff competition. However, in the article it was able to articulate that all companies need to do is to raise customer satisfaction to be able to ensure customer loyalty.
The article was correct in observing that majority of customers today would rather do much of their purchase online. This is because it is convenient, efficient, and often it is economic as well. Amidst all the warnings about online shopping, it is surprising that customers seem to ignore this given the increasing sales documented by online stores like Amazon. Upon reviewing the article and being presented the seven drivers for raising customer satisfaction, it reached a point of realization that online stores are no less different that a tradition retail shop. Both needs to create an environment for customers that they can relate to and appreciate as well. In retail stores, people are drawn by the ambiance, a wide product portfolio, the excellent customer service, efficient transaction and being able to interact with other customers. These are similar drivers that were identified in the article. This means that there is exactly no big difference between the two platforms. If there is anything, both platforms can be embraced by the company to support each other. The common denominator of these platforms should only be enhanced. Customers value the same thing. To get their loyalty the formula is simple—target what the customer wants and needs. There is no need to release new products or provide new services. Listening to what the customer needs and working on that need is the perfect solution to raising customer satisfaction.