DESCRIPTION OF BUSINESS:
This is a business called Fine Art owned by a family. Its main activity is glass making and its location is Indiana. This company has been producing glass merchandise of both high quality and price. In about three years ago, the profits of this company dropped drastically leading to many questions on why the team was not working like before. The earnings and sales of this company dropped heavily. The problem in this case is driving the business back to profitability.
VISION AND MISSION:
The main goal of this company is to see this glass company producing the glass products of high quality to the market. The company aims at provision of glass of high quality to the market. This company intends to be the best producer of glass in Indiana and globally. Fine Art Company also aims at producing trusted products in order to both retain and attract customers.
PRODUCTION AND OPERATIONAL PLAN
This company has detailed a plan of the volumes of the glass to produce in the next three years in order to cover up the current situation it is facing in the market. The plan entails both the volumes to be produced and the means to produce these glass products.
MARKETING PLAN
The Fine Art Company is planning to market its products in different segments of the economy in order to diversify the markets. The segmentation of the market enables this company to reach a wider scope of the market in order to increase their profits. These profits will enable this company to improve its performance by raising its earnings and sales.
This company aims at setting up other branches in other parts of the world in order to reduce competition in the market as well as increasing their market share. This will also help the company to increase its profitability as well as the general performance in relation to the sales and earnings.
FINANCIAL PLAN
The fine Art Company is currently operating at a low level of finances. The company is projecting future cash inflows which will enable improve its liquidity and this enables them to operate successfully in the market. The company [is planning to invest more in fixed assets in order to avoid financial losses in times of inflation.
INDUSTRY ANALYSIS
Fine Art Company has put in place measures in place to analyze other competitors in the market in order to compare the strategies use by the competitors in the market. This will enable this company to familiarize with the past market trends as a way to penetrate the whole glass industry as well as learning the weaknesses of competitors. The company takes advantage of the weakness of the competitors in the glass industry.
Works Cited
Bascomb, Neal. The New Cool: A Visionary Teacher, His First Robotics Team, and the Ultimate Battle of Smarts. New York, NY: Crown Publishers, 2011.
