Ans-1)
There are a number of industries in the world that deem as important one from different standpoints and among them, the name of Health Care industry is one of them. Health care industry is a huge industry, and it requires a high amount of looking after of the patients and other important provisions. Based on the scale of market entities, it is found that health care has a tangible dominance in its existence. It is regarded as tangible in the sense that there are a number of departments and mediums which have been completed for the entire delivery of the patients . According to the case study, the couple had to pass on 7 different departments to complete their delivery case, not every department of the Hospital treated the patient in a perfect manner. Therefore, this particular category has been designed as a category of tangible dominance.
Ans-2)
Servuction model is an important model for the organizations in particular as it focuses specifically on the customers and their importance.
Ans-3)
Every company stands on a specific model and these models are generally referred as the molecular model which is more towards a hierarchical model in particular that analyzes different departments in a broad nutshell. It is required to make a perfect molecular model of the entire function of the health care and the entire model would be like the one
The hospital has 7 different departments, and a patient who is new in the hospital has to move from all of these 7 departments to get the right treatment at the right time. It starts from Reception and end on the nesting a long and heart throbbing process in total.
Ans-4)
It has been a consensus that the timings of reaction from the nurses and doctors are quite high which is not suitable for the patients. Patients cannot wait for a long span of time, in having the right services because they are usually suffering from pains and other issues. The corrective action which the hospital should take to curtail down their formal process in which number of forms have been used to submit which takes all the time of the patient and also increase the reaction time . If they really need to perform the formality then they can also complete it after the commencement of the treatment. In this case, this particular thing has been highlighted.
Ans-1)
Service firms always try to enhance their productive against other service based companies operating in the same line of business and it is important for them to develop an effective process strategy. The strategies would be effective for these firms as it enables these companies to enhance the productivity of their companies in particular. These strategies may include pricing strategy, product strategies, promotional strategies and placement strategies and by having these policies and strategies an entity can bring economic effectiveness in their operations. By operating in this way service companies can compete with other organizations operating in the same line of business.
Ans-2)
Information technology is one of the things that emerged as a perfect thing from the standpoint of an organization, and it brings a sort of revolution in the service industry. The role of technology could be quite positive and effective in terms of service oriented industry. It is the thing that enables the service oriented company to strengthen its operations from different standpoints. Operational department could compete perfectly due to the utilization of information technology as it not only affect over the operational activities but also assist the management to take effective economic decisions.
Ans-3)
The term inventory is all about to restore the stocks in a certain department of a company. High inventory means that the company has enough stock from which they can manufacture higher number of products in particular. Inventory services could be extremely important and powerful for the organization both from input and output side. According to the case study, it is effective for the companies to have a perfect and well organized inventory management technique, as First in First out (FIFO) or Last in First Out (LIFO) and others.
Ans-4)
There are a number of models associated with the operations of the company in particular, and Thompson model is one of them, which has its active recognition in many companies. Thompson model is more towards emphasizing on the customers rather than on the services. In the case study, it is highlighted that the company is not focusing on their customer and only talks about productivity, and that is why they have a number of issues relating to their operations. According to Thompson, every company should consider the perfect world model to bring effectiveness in their services and operations.
Ans-5)
Buffering is related to physical memory storage in which the computer device has the option to store the memory for the temporary purpose. Storage data could have been used for different purposes. The essence of buffering could be extremely effective for the sake of the organization and the concepts like anticipating, smoothing and rationale could also be found in Data Buffering in particular. In the case study, it is found that the stance of buffering could be extremely vital for the selected company.
Ans-6)
Customers are the end users of the product, and they are extremely important from different viewpoints. The involvement of customers could be extremely worthy for the companies in most of the scenarios for instance in improving the shape, presentation and quality of a certain product. Apart from this, customers can also direct the performance of the companies in terms of improving the operational efficiency of the companies in particular. Customer focus and customer orientation could also improve from the involvement of the customers with an average service firm, and it is exactly associating with the case study of “Sustainability and Services in Action” of Green technologies.
References
Bateson, J. (2010). Services Marketing: Concepts, Strategies, & Cases. Chicago: Cengage Learning.
Rao, K. R. (2011). Services Marketing. Pune: Pearson Education India.
