The Xcceleration station is a gym/fitness center located in Santa Monica, West Hollywood in Los Angeles. It has so far been able to establish itself as a state of the art fitness and wellness program. It also features a Power Plate accelerating group of classes as well as offering private training to individuals. The gym facility is also referred to as the T-X-S.
Mission Statement
Results. Faster
Objective
T-X-S believes that it is able to elevate and accelerate the transformation of their client’s bodies, mind as well as their overall lives. Transformation is their number one priority as they believe that whenever one is able to transform, then they can easily become the change they want to seek in the world ("Quantum-Biofeedback, PSYCH-K® & Superlearning | West Hollywood | Results. Faster."). These individuals will also be able to act as living evidence as well as inspiring the people around them.
The business operates in a manner that the client is the first priority, and the fitness center refers to them as the xccelerator factor or the X factor. At T-X-S, they believe X and their mission is to xccelerate you as an individual. Their mission is To Xccelarate your mind, Xccelerate your Body, Xccelerate your life. They always invite their clients to explore their three transformation icons where they choose one and later on integrate the three of them. Time is of the essence to them, and they guarantee their clients that when they try their service, then they should expect results faster.
SWOT Analysis
Strength: The availability of the Power Plate workouts enables them to edge against their local rivals. The Power plate workouts consist of the PLATEFIT machine that clients use for 30 minutes ("Power Plate Cellulite Blast | The Xcceleration Station | Class | Classpass"). The muscle-vibrating machine works in a way that it allows muscles to burn body fats faster and tear the body and take lesser time than the recommended traditional fully body workout. Many clients have warmly welcomed the idea of the PLATEFIT.
Weakness: The only weakness that the station undergoes is the slow turnover rate of their customers. Not so many people appreciate the idea of working out in gym and the station has to deal with this issue for a long period of time now.
Strengths: The station has a good management team that ensures everything in the facility are operating in the best way possible. The facility also does best in offering their customers numerous amenities making it possible for any person from any age group to find something that can be beneficial to them. The gym station also, in its business segment, decided to offer their customers with a membership subscription that has a number of perks thus attracting many customers in the process.
Opportunity: The gym station has the potential of expanding its facilities to other areas especially areas that have a few number of gym facilities. At the same time, the fitness facility can decide to incorporate new software system in its operation segment that will, in turn, attract as many customers as possible (McCall).
Threats: The station has to deal with internal factors where sometimes the instructors are not fully motivated hence undermining their productivity. Stiff competition with other well-established gym facilities, is also a factor that the company has to deal with.
PEST Analysis
Political: The gym facilities continue to benefit from the help of the government that come up with numerous campaigns aimed at motivating the general population to adopt healthier lifestyles well as improving their fitness levels. Such campaigns such as “Don’t stop” call upon people to be hitting the gym facilities on a regular routine. This has seen many people flocking the various gym facilities, and the Xcceleration gym facility has also benefited a lot from such campaigns.
Economical: The facility has to deal with the ever-rising water and electrical rates that in turn increases the cost of running the gym facility. Their staff wages is also an issue comparing it to the current level of the economy. But such factors can easily be moderated where the facility can negotiate a good deal with the electricity companies where they can make spending costs where it is highly needed. The other economic issue that the facility faces is the cases where individuals from the lower income wages class do not spend their money on leisure activities as they simply cannot afford to and thus, will not be able to join the facility’s membership due to their limited financial capabilities.
Social: The Gym facility is such a great avenue for social networking, group activities as well as a good avenue for the aging population as it offers a great room for social interaction. Varied individuals also have a high need of looking good and the gym facility provides exactly what they need to achieve their goals. The gym facility also benefits from the increased standard of living memberships making it to be affordable allowing many people to be able to afford and get the value for their money.
Technology: The gym facility exercise equipment and machines need to be up to date. They need to have equipment that are at per with the current technological advancements so as to appeal to a wider group of customers. This will also ensure that they will be in a good position to compete with any competition from other gym facilities nearby.
Environmental: The gym facility has also ensured that it adheres to all the rules and regulations that are set by the various concern bodies so as to ensure it does not land into trouble. All their machines and exercise equipment are always maintained on a regular period of time so as to ensure that they operate in their best condition possible so as not to cause any health and accidental hazards. The gym facility employs qualified and highly trained personnel who are qualified to work in gym-related facility.
The Xcceleration gym Station has been able to make a tremendous impact in Los Angeles ever since its inception. Their success and achievement have been highly due to their utmost dedication to getting the best out of their customers who always appreciate their services. But despite it being able to achieve such success, it experiences competitions from other gym facilities located in Los Angeles. Their main competitive rivals include: Busy Body Home fitness also located in Santa Monica, West Hollywood. Their other long term competitor is the Mansion Fitness facility located in Santa Monica, West Holly Wood.
Works Cited
McCall, Pete. "Niche Marketing For Fitness Professionals - Integrate Your SWOT Analysis". Fit-pro.com. N.p., 2016. Web. 20 Apr. 2016.
"Power Plate Cellulite Blast | The Xcceleration Station | Class | Classpass". ClassPass. N.p., 2016. Web. 20 Apr. 2016.
"Quantum-Biofeedback, PSYCH-K® & Superlearning | West Hollywood | Results. Faster.". The Xcceleration Station (T-X-S). N.p., 2016. Web. 20 Apr. 2016.
