Introduction to Ethos, Pathos, and Logos
Yes. The speaker is using his status and credibility as a father to determine what is best for his son. (Openly remind)
No. The speaker does not specify who told them about the recipe. Therefore it gives the person who mentioned it no form of credibility or convincing nature.
Yes. The speaker mentions that the research was conducted by Harvard professors, therefore giving the statement credibility. (Solid reasoning)
Yes. The speaker mentions that dentists all over the world are say floss. Since dentists are advising it, the statement has credibility. (Openly remind)
No. The speaker does not mention where they read the information. The statement has no credibility.
“Sarah, the tattoo artist, has been giving people tattoos for fifteen years. She knows that it is safe and that she won’t mess up the drawing.”
“As a teacher, you know that students do not complete their homework over holidays because they forget. That’s why you shouldn’t give us any homework.”
The speaker appealing to the person’s values by including their family. This will make the person worry about their family if something happens to him and he does not have life insurance to help them. (Values/emotions)
The speaker is appealing to the person’s emotions by pointing out how they were treated. This will cause the person to become angry at how they’ve been treated. (Descriptive language)
The speaker is appealing to the person’s values by including their country. This will make the person feel pride for their country and donate money. (Values/emotions)
The speaker is appealing to the person’s emotions by saying that children in Africa are starving. This will make the person feel bad by realizing that other children do not have food. (Imagery)
The speaker is appealing to the person’s values by including what the change that do for their children. This will cause the person to think of their children and thus making him help the environment. (Values/emotions)
“Although this may conflict with your after-school schedules, just think of the help you can be providing to children who are not able to get help easily.”
“Our school swim team is great, but it can be even greater if you join. Don’t you want to be a part of the group meets and celebrations that we all do after a win?”
“When I was younger, I used to eat this cereal all the time. It is still the same sugary, sweet, delicious cereal that it was back then; nothing has changed!”
Yes. The statement uses logical process to come to a conclusion. (Logical process)
No. Not everyone has children, therefore everyone does not need to think about education for their children.
Yes. The statement compares the damages of trying drugs to being hit by a train. (Convincing evidence)
Yes. The statement provides statistics on the dangers of smoking cigarettes. (Research/statistics)
“34% of people who continuously eat chocolate everyday end up developing diabetes by their late 30s.”
“88% of people who drive drunk end up dying in a car crash.”
“If you exercise more, then you are more likely to be able to run in a 5k mile run.”
Using Ethos, Pathos, and Logos
“Since I was in middle-school, I have been looking forward to prom all my life. This would be my one special night that I’ll only get once in a lifetime.” (Pathos)
“Blake, the local pet store owner, says rabbits are easy to care for and do not require much attention.” (Ethos)
“If you create a Facebook account, then you will be able to connect with all your past and current friends.” (Logos)
“Amanda, the personal trainer at the university gym, says that having a small break from your diet is a good thing.” (Ethos)
“As your best friend, you know this will be a good idea. When we were younger, we did this all the time.” (Ethos/Pathos)
“2/4 times we go grocery shopping, we always overspend on money. Therefore you should go alone this time.” (Logic)
“As my teacher, you know that I have messy handwriting. This is why you should let me type this.” (Ethos)
“Everyone else in class has donated money, so don’t be the only one who hasn’t. People will think that you’re mean, selfish, and hate animals. Do you want that?” (Pathos)
Identifying Ethos, Pathos, and Logos
Pathos. It is advertising that you deserve the best make-up brand.
Pathos. It is advertising that their mac and cheese is just like how the customer’s mom makes it.
Ethos. It is advertising that professionals use the knives therefore customers should by it.
Logos. The advertisement provides a statistic on how many people choose the product.
Pathos. The advertisement is reminding the customer of their values (family) and to keep them safe.
Ethos. The advertisement is using the credibility of the dentists to sell the product.
Logos. The advertisement is using a logical process to sell the product.
