III. Methodology
Research
The first method that will be applied in the gathering of data is baseline research from the company’s website. Some of the information that the researchers can obtain from Al-meera’s website are the company’s vision, mission, and financial ratio analysis. In gathering financial information using the financial ratio analysis, most of the data will be obtained from the financial statement of the organization or company. The financial statement will be analyzed by comparing data gathered for the year 2014 and 2015. In order to properly analyze the financial position of the company, the financial statement will be analyzed based on several measurements. The first aspects that can be measured is the liquidity ratios which will examine the current assets of the company versus its current liabilities. Another aspect that can be examined is the company’s profitability ratios, which aims to analyze the company’s net profit margin. The third aspect that can be observed is the activity ratios, which will show the sales and inventory of the company. Lastly, the fourth aspect that can be observed in gathering data for the research is the company’s leverage ratio. This aims to analyze the total debts and assets of the company to come up with the equity ratio of the company. The researchers will encode these data in Microsoft excel for more accurate and easier comparisons.
Survey
One of the methods that can be used to gather data from the company is by enforcing a survey to the managers and employees. The research questionnaire will contain questions that are aimed at analyzing the work experience of the employees. Some of the questions include the duration of the employees stay in the company, the variety of their tasks, the strengths and weaknesses of Al-meera, and the likeliness that the employee will transfer and apply to another company.
Interview
Interviews were also administered among three members of the Department to gauge and formulate a strategy that is tailor fit for them. After the interviews, the researchers will then formulate a strategy plan for the Department.
