Three stages in consumer decision-making process.
First stage-Input:
There is no doubt that healthy and beautiful skin is one of the key elements of having attractive appearance. Currently we have such a wide assortment of various skin care products in the market. They are divided into different group and age categories: for dry skin, oily skin, young and old skin and so on. Moreover, they are presented through different channels such as TV and social media advertisements in a way that fully convince you to believe that their product is the best one and will make your skin shine as the “star’s skin”. Nevertheless, despite such a variety of choice, it is still hard to find truly suitable one for yourself. That was a problem for me as well. I tried a big number of different creams and didn’t see promised result. Recently, while I was in a desperate search for appropriate skin care line, a friend of mine advised me to try products of brand “ Proactiv”. Though I was quite familiar with this brand before, I didn’t trust it to be really effective as well. However my friend told me that she has been using their products for a long time and she was quite satisfied with result it has.
Second stage - Process:
So, after my friend’s recommendation, I started to make a careful research about the price, products and places where I can buy “ Proactiv”. I found all necessary information on their web-site www.proactiv.com. Also, they had really useful and interesting articles about skin care tips and tricks that grasped my interest. As for price, it varied within a range between 15-30 pounds, which can be considered as average or even low price for given products. Furthermore, goods can be easily ordered online and delivered to any location in our region. Then, I also got to know with comments from various social blogs of people who once used to deal with Proactiv. Most of them were positive and they said that quality was correspondent to the price it is offered.
Third stage - Output:
Finally, after getting familiarized with Proactiv products from various sources, I decided to order a medium-size set for combination skin, which consists of Green Tea Moisturizer, Deep Cleansing Brush and Skin Purifying Cream. While making my order, a very friendly consultant asked me questions about type of my skin, my age and problems I am willing to eliminate. So, we agreed on all those details and they promised to deliver my skin care set within 3 days. To be honest, after having unsuccessful experience with similar products previously, I was quite scared to have the same experience again. However, to my luck, I received goods exactly in 3 days. As soon as I opened the box, there were goods I ordered and a mask for free! I was very surprised because they didn’t mention about it while I made a purchase. Along with them, it also had several brochures on usage instructions, information about their company and right skin care recommendations. I carefully got to know with instructions and starting from the next day, I began to use them. First, I really liked design of the tubes as they were very nice wrapped and convenient to apply. Second, after 5 days of use, I started to feel how my skin became more fresh and smooth. Also, dark spots appear to be less and less. Third, Proactiv team called after 1 month and asked for feedback about their products, so I really appreciated good relationship they have with their customers.
All in all, I can say that this purchase belongs to category “ totally satisfied” and they fully met my expectations based on evaluation of all criteria. Now, I have become one of their permanent customers and started to recommend their products to all of my acquaintances.
