Introduction
Ceros Inc. is a self-made creation that operates from New York. The firm deals with developing brands to grow revenue by exhibiting information about the name in decorated, magazine-like structures on devices such as tablets and phones and through websites and social media platforms. The company is looking for a Sales Development Representative who will join the efficient team of sales representatives reporting to Chief Revenue Officer.
Develop preliminary job information
The Sales Development Representative will produce new business opportunities in following a prescribed process into targeted accounts. The selected individual will learn how to recognize and research lists of firms to focus and develop communication channels such as emails and telephone campaigns to open new chances. Through making high-level contact with senior company executives, especially those involved with marketing issues, the SDR will tactfully be discussing marketing issues and strategic operations that strengthen clients’ brands.
Conduct initial tour of the work site
At Ceros, the Marketing team utilizes influential multi-channel content proposal merging it with a unique marketing platform to create a chance for brands to find new markets. The core purpose of the organization is to grow, control and distribute the analyzed content by engaging high-level marketing campaigns on the internet. Such an engagement creates a sensational brand thus requires a talented technician.
Conduct interviews
The human resource manager receives job applications through emails and selects those that presumably match the job description, the skill, and the qualifications. The aim is to bring on board twenty applicants who will attend interviews in the first round. The second phase will have only ten gender balanced group of qualified interviews. The final step will interview three individuals to select the best.
Conduct As The Second Tour Of The Work Site
The applicant goes through the orientation process. It is imperative to learn the sophisticated online software the produces an advanced package of website tool useful in developing content. Also, the process will involve learning the software features and the flow of work and how to analyze data and manipulate output for devices. Finally, the applicant learns to correspond with London offices in sharing revenue data and market-wide information.
Consolidate job information
The position requires execution of proven processes to generate new sales for clients. The employee needs to be one who has the desire to design and achieve excellently. Developing strategies that match customer requests as well as combining efforts with team members requires a curious personality that loves to work on personal growth and development.
Verify job information
Individuals who have worked in that position mention that it is time demanding that requires one to work well with the whole team, especially the top managers who are fully answerable if a brand marketing goes the wrong way. The individual must be willing to take correction and evaluate different marketing strategies and designs with an open mind. Also, the SDR needs to reason like an entrepreneur and achieve the passion that comes with increasing revenue through sales and expanding markets.
Difficulty in collecting data
Collecting data in the presented analysis was easy because Ceros was recruiting. The managers presented all the requirements, including the company profile, in a natural style that all applicants could follow.
Conclusion
Ceros is an excellent company that offers online marketing solutions. The success in business has roots in the magazine design that it presents brand information thus giving the reader a familiarity with the traditional journals. As such the company manages to capture both elderly and younger audiences. The advertised position is a sensitive one as it will require a sharp individual who can spot opportunities for Ceros and the clients as well.
References
Aarseth, W., Rolstadås, A., & Andersen, B. (2014). Managing organizational challenges in global projects. International Journal of Managing Projects in Business, Vol. 7 Iss: 1, 103 - 132.
Ceros. (2016). Ceros. Retrieved 8 23, 2016, from Ceros : https://www.ceros.com/
Rowley, J. (2012). Conducting research interviews. Management Research Review, Vol. 35 Iss: 3/4, 260 - 271.
Appendix
Sales Development Representative
Key Responsibilities
Learn and execute proven processes to generate new sales opportunities
Strategize with top-producing sales managers
Map prospective accounts around organizational structure, people, and existing technology
Engage executives in targeted prospect accounts
Orchestrate discussions with senior execs around their business need
Manage and maintain a pipeline of interested prospects
Leverage CRM tools to prospect into specific geographic territories and sectors
Requirements
A commanding desire to learn and succeed in tech sales
2+ years sales or related market/business experience
Candidates should have one of the following: software/saas experience, sales experience or other related business experience
Salesforce.com experience a plus
The capacity to compute succinctly, crisp emails and an excellent phone manner
- Knowledge of any of the following industry sectors a plus: multi-channel marketing, content marketing, e-commerce, digital and mobile marketing, retail, brands selling directly to consumers
Behavioral Requirements
A desire to do and achieve brilliant things!
Authentically curious, you love learning and improving yourself
Integrity is essential to you
You want to make a real difference
You are naturally entrepreneurial
You are street smart
