Coupled with the dynamic trends in the evolution of ICT as well as the ever evolving electronic systems of controls and related technologies, companies have witnessed some kind of bloom in recent years. General Motors Company own two main Motor brands, Ford and Chevrolet. The two are the largest motor brands in the United States. Both GM and Ford are the leading and most fierce competitors in the international market segments, both locally and abroad. Toyota Motors on the other hand is among the world’s greatest and largest motor manufacturers leading in both auto sales, manufacture and design. The company prides itself in a variety of product base that range from luxury to subcompact as well as sports vehicles. These include trucks, buses, minivans and SUVs to mention but a few.
If consumer reviews are anything to go by, then it is worth concluding that Toyota Motor Corp. is still the king of all ages. The company commands an overwhelming attraction from the hybrid market. While this is so, Ford Motors has also striven to establish itself as the second in command, a fact that has made the company to make huge sales in the year 2012. As such, the company realized huge profits as a result of its renewed energy and dynamic strategies.
Company information is essential for consumers since it enables them to make a purchasing decision. Firms have to ensure that different customers in the market have access to every information about their companies, their websites notwithstanding. The following discussion compares various aspects of Toyota, Ford, and General Motors.
Comparing the three companies’ websites, the general motors company has the best website regarding ease of navigation. All pages on this site are easy to locate since all menus and products are well placed in the drop down menus. Although Toyota and Ford as well have a website with good navigation menu, General Motors beats them all since from homepage one can navigate to all pages and sub-menus with ease.
The companies have their websites constructed on Solid domain names and Cleary identified company logos. The domain names are easy to memorize, and he all have a .com web domain extension. Contact information on all the websites are visible, and they all have multiple points of contact for example email, phone, and a well-designed contact form (Ford 102). All of the three companies have included their employee working condition information included, as well as a well-designed stock information page.
The websites also provide crucial information about the companies, products, policies, and values. This offer the customer’s information about the products they provide and ways they provide them. All the companies have developed their websites in different languages to ensure consumers around the globe can access information about them in their preferred language. Language difference is a major concern for business since the consumers are of diverse cultures, which makes it hard to communicate to them (Kreipke 97). All the companies have recognized the problem. Hence, they have developed their websites to ensure that the consumer chooses the language they prefer. Their websites act as a communication tool to their customers in the market. Also, the websites contain plugins to direct customers to different areas such as payment method.
Toyota Motors top in the stock market; it is by far the largest automotive manufacturing company. In the last five years, Toyota has dominated the stock market due to its rising price per share. Besides, Toyota high revenue return has attracted more stock buyers in the market. However, Toyota stock market has fluctuated in the recent years due to the decline of the economy. Most global companies have experienced a reduction in stock worth due to slow growth of the company (Kreipke 45). The sales volume of shares varies each day. Somedays the volume is high while in some days it is low. However, it is crucial to note that the percentage of the reduction is low.
Ford share capital has increased in the last two years, which can be attributed to the increase in revenue. However, the rate of total stock transacted in a day has reduced due to the volatile market. Its price per share ranges from %12-$14, which is an indicator that the firm is performing well in the market. Ford company shares are traded in different part of the world (Ferrell & Michael 76). General Motors shares are also traded in different countries in the word since the firm has diversified its market by investing in different countries. The firm benefits from the listing of the company in the different stock since it can generate resources to operate the business.
As Toyota’s financials point out, Ford is not anywhere closer, and as it stands out, Ford has found itself a good ally in the manufacture of hybrid cars in the flexible vehicle assembly line. As it appears, going by the trends, Toyota will soon build a Highlander release that will take everyone by surprise. From the above evaluation, all companies have improved their website to match the customers’ demands in the market. The use of different languages has ensured that the target market receives information about the company.
Works Cited
Ferrell, O C, and Michael D. Hartline. Marketing Strategy: Text and Cases. Mason, OH: South- Western/Cengage Learning, 2014. Print.
Ford Manual: For Owners and Operators of Ford Cars and Trucks ; (1939). Bremen: Salzwasser-Verl, 2009. Print.
Kreipke, Robert C. Ford Motor Company, the First 100 Years: A Chronological Picture History of Ford Motor Company Over the First Century. Paducah, KY: Turner Pub. Co, 2003. Print.
Kwoka Jr, John E. "International Joint Venture: General Motors and Toyota (1983)." The Antitrust Revolution. New York: Harper Collins (2004). Print.
Krafcik, John F. "Triumph of the lean production system." MIT Sloan Management Review 30.1 (2011): 41. Print.
