Publication Date: January 13, 2014
Source: Ticketing Trends (http://ticketingtoday.com/2014-ticketing-industry-trends-where-is-the-event-marketing-vertical-headed/)
Summary of Article.
The article deals with the changes that can be expected in the event marketing industry during the year 2014 and beyond. The author discusses the advancements in the ticketing process during the events. According to the author, event marketing industry is getting complex, especially for people who are on the cutting edge of the vertical. A new and promising trend in event marketing is the use of augmented reality during the ticketing process which was hitherto unheard of in the industry. Augmented reality tickets improved the fan experience during the Indian Premier League (IPL) tournament organized at Bangalore in April, 2013. In the year 2014, event marketing industry will be able to deliver tickets and other key content to the consumers who have downloaded third-party apps on mobile devices that work based on their locations.
A more robust analytics and reporting is going to be another key aspect of the ticketing industry in the year 2014. Event marketing industry is now heading towards online ticket purchasing. Because of this reason, taking informed decisions about marketing events basing on the data generated from online ticket sales will be an important part of any event marketer’s skill set. A lot of low cost and free resources like helpful apps and websites will also make the job of an event marketing professional easier. Freeware and inexpensive programs will provide simple solutions to effectively target and track target audience. Proper understanding of new technologies is the way forward for a successful event marketer.
What were some of the insightful points found in the article? Do you agree with the article statements? Why or why not?
- Augmented reality will change the face of event marketing industry in 2014.
I completely agree with this point as augmented reality can create a real world with inputs created from mobile devices like audio, graphics, video, text messages, and GPS data. Augmented reality can help event marketers to better engage their target consumers by improving their experience levels.
- New cheap or free resources like apps and freeware make the job of an event marketer easier.
I partially agree with this point as the spread of apps and other freeware can make the job of an event marketer easier. But the role played by these resources will mostly depend upon how many target customers will feel comfortable in using these latest advancements.
- Robust analytics and reporting to play a key role in event marketing vertical this year.
I completely agree with this point as good analytics and reporting of data can give better insights into the consumers’ tastes, preferences, and other behavioral patterns. This will certainly help event marketers in providing the desired services to their target population easily.
REFERENCES
- Zenn, J. (2014, January 13). Ticketing trends: Where is the event marketing vertical headed? Retrieved from http://ticketingtoday.com/2014-ticketing-industry-trends-where-is-the-event-marketing-vertical-headed/
