Introduction
The Iphone(s) refers to varieties of smartphones which are designed and also marketed by Apple Inc. On 9th January, 2007, the first iphone was unveiled by the company CEO known as Steve Jobs and it was released on 29th June, 2007. The iphone 4S are the 5th generation iphone and they were announced on 4th October, 2011, 10days later it was released (Wikipedia English).
The Apple company released a variety of iphones which are iphone, iphone 3G, iphone 3GS, iphone 4, iphone 4S and iphone 5. In this report is about the varieties of the iphones available in the market.
Iphone
This handset was originally first launched only in sizes. These are 4GB and 8GB, but later the 4 GB brand was later eliminated and instead that of 16GB was introduced.
The color of this phone was black.
Iphone 3G
This phone was released into the market on 11th July, 2008 and still available only in one size. This is 8GB while that for 16GB was discontinued from the market.
The phone has one color which is black.
The market of this phone mostly has been in the New York where new features and functions are detailed by approximately half an hour instructional video about Apple. It offers not only educational, but also experience.
Iphone 3GS
This product was first launched in June 2009 by the company and it was released between July and August, 2009. This handset is available in two sizes: 16GB and 32GB. It also has two colors: black and white. The navigation in iphone 3S is advanced because the gadget has an on-board compass which allows the navigation, and also its performance is more improved as well as the camera.
The 3GS model has been in the market for the last 3 years. It is the longest time any of the Apples’ iphone has been on the market. In addition, the iphone 3GS has been the first one that Apple has offered from the site directly for the watershed $0 which was subsidized price point (Apple n.d). Apple is expected to subsidize the price of 3GS to $0 on contract and unsubsidized $399 in relation to the launching of iphone 5 (Forbes). Currently is selling 3GS at only $49 it’s now available and affordable.
Iphone 4
This is the fourth version of the iphones and it is the most recent series of the iphone. It was introduced on 7th June, 2010 at the WWDC.
The phone was first shipping on 24th June, 2010 while the white version started being shipped on 28th April, 2011. The features of this gadget are “the Apple A4 processor, a higher definition 960*640 ppi ‘retina’ display, a higher spec 5 megapixel back camera with LED flash, a VGA front-facing camera and a gyroscope which provides greater motion sensitivity” (Types.org.uk).
The newest 4.0 version of IOS was also shipped. This device is found in two colors of black and white with only size of 8GB.
Apple received millions of dollars when it announced to the public its latest product, iphone 4. It was observed that within few minutes after the presentation by the co-founder was made about the iphone 4, already there were thousands of news reported about the iphone 4. People believed that would be sold during that year and also the way people used the phones would change (jimsmarketingblog.com).
Iphone 4S
The Apple released the iphone 4S on October 2011. This device is identical in design as compared to iphone 4 but its features are a bit different. They include “a more powerful Dual-Core A5 processor and the ground breaking voice-recognition app siri” (Types.org.uk).
This device features 8 megapixel camera which is more improved and 1080p HD for recording video. The gadget is also available in two colors: black and white. Their sizes include 16GB, 32GB and 64GB.
The iphone 4S is recapturing worldwide market share more than the Smartphone in three different ways:
i. The Siri Buzz: The word ‘siri’ comes from the fact that teenagers like making jokes during their free time by sending each other jokes that are making them to laugh. For them to continue enjoying having fun with siri then they need to have iphone 4S which has and thus there is more demand for it. These are a kind of word of mouth marketers. The teens like siri and thus they are the target market (technorati.com).
ii. Scarcity Market: Customers always demand good products and Apple has been the best in production of iphones of high quality. Many customers demand iphone 4S and even sometimes they defer purchase of other types due to their preferences on the iphone 4S. There was a pre-order of one million customers in 24 hours just six days after Apple announces the introduction of the gadget (technorati.com).
iii. The Genius Bar Experience: the co-creator of Apple Ron Johnson and Steve Jobs discovered the need for face to face so as to help customers and thus three years later after the debut of Apple due to popularity developed a reservation system. Johnson also noted that it was the experience that brings customers. The Genius Bar Experience seeks to make lives of people better more than prioritizing on selling things (technorati.com).
Iphone 5
This is the latest gadget which is not yet in the market. The Apple Company is expected to launch the phone on 12th September, 2012 of which the launching would follow later. The details and features of this device are thus not yet confirmed but industries are expecting it to be long and slimmer. There is also an expectation that the phone would have “a new docking system with less pins, much to the dismay of the iphone accessories industry” (Types.org.uk).
The iphone 5 has not yet entered the market but soon Apple will unveil it. Currently, the used iphones are flooding the market due to anticipation of the iphone 5 which would bring a completion for others (Cnet.com 2012).
Iphone Accessories
The iphone has a line of cameras and accessories which include: Live Action Mic, Live Action Camera Grip and Live Action Camera Remote, these are types of Cameras while the Accessories include Bluetooth Music Receiver, Headphone Splitter, Rock Star and Video Stand & Charger Sync (Belkin.com). In addition, the iphone has many more varieties of accessories of phone models.
Advantages and Disadvantages of iphones
Customers need to know the advantages and disadvantages of iphones and its specified features before making the purchases. This will ensure wise decision when visiting the market.
Advantages of apple iphone
Internet connection: The iphone are designed to surf through the internet and it has enable customers to access internet from the comfort of their phones. They are sure of connecting to the internet at any time with efficiency.
Easy to use: These iphones from Apple are user friendly since they are designed with a friendly user interface which makes it easy to navigate without any difficulty and thus anyone can use them.
Durable: The iphone would last longer for about two years when it is well taken care of by the user. The maintenance cost for repairs and maintenance would be less and there would be no more replacements.
Great physical design: The iphone has the greatest design in that it is less bulky due to its small size and also it is designed so as to meet the need of browsing through the internet and alongside quality voice control.
Battery last longer: The iphone battery is long lasting and can store charge over long time. Similarly, the battery does not need replacement often provided it is an original one.
Touch screen: Apple iphone has the best touch screen phone that makes it best over other phone in the market.
Quality videos: The iphone has the best high resolution videos with quality photos. In addition, quality pictures are taken using the iphone.
Quality music: Apple iphone also provides high quality movies because of its high definition sound gadgets.
Unisex phone: Iphone is designed in search a way that it can be used by any gender whether male or female.
Disadvantages of iphones
The iphone is expensive to buy and thus not everyone can afford to acquire it as compared to other phones
The iphone needs some improvement in its megapixel as more other phones are coming up with the better cameras.
They have MMS limited capability.
Conclusion
In conclusion, Apple has been the best competitor in the technological invention that has seen its market growing throughout the world while its competitors are trying to catch up with them.
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Jim Connoly (n.d.). Jimsmarketingblog.com. Retrieved from:
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How iphone 4s recapture market share (n.d.). Technorati.com. Retrieved from:
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IW catsection view.process? (n.d.). Belkin.com: Retrieved from:
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