Major Take ways from the article
The article reveals that many companies have failed in their brands due to failure to understand customer relationships. Most of the brands provided by companies do not meet the expectations of the customers. Besides, it recommends that it is important for companies to have a clear understanding of customer needs since it is key to bolstering their morale. There are various ways through which companies should improve their relationships with their customers as suggested by the article. Firstly, there is the need for companies to gather information and data which is possible through conducting surveys and interviews. Besides, it reveals that companies need to strengthen the desired relationships by responding to customer expectations. Finally, it acknowledges that there is a need to encourage and train employees on new roles based on building lasting relationships (Jill et al, 2014).
Agreement
I agree with the argument that companies do not fully focus on customer brand preferences. This is because they have not been able to offer products and services that meet their customer expectations. A good understanding of customer relationships should enlist a positive response from companies to their customers in product and service delivery. Besides, I agree with the sediments that companies need to conduct customer research through surveys and interviews to gather information regarding their customer expectations. The idea behind this statement is that the information gathered gives the clear picture of what the customers want from the companies.
Disagreement
On the other hand, I disagree with the provision that companies are not conscious of customer relationships. The truth is that many companies have a clear understanding of the customer relationships. The only issue that they do not focus on is the change in the environment that makes customer relationships change from time to time. Changing business environment is a great challenge to companies understanding of their customer relationships.
References
Jill A, Susan F, & John W (2014, July-August). Unlock the mysteries of your Customer Relationships. Harvard Business Review. Harvard.
