[First Name Last Name]
Artistes Portico Value Proposition
Artistes Portico will be a social media platform/application, which will aim at facilitating the communication between the rising artists, upcoming artist, current artists, and venues/potential hirers. It will allow user artists to create their comprehensive professional profiles that will feature their personal profile, artistic work and its portrayal, qualifications and training, testimonials, rankings, reviews, availabilities and schedules. The platform/application will not only enable them to portray their work and professionalism but would also facilitate them to outshine in their respective category/market niche. For instance, the layout will explicitly categorize the artists by their area of art/skill such as Musicians, Painters, Singers, Dancers, and Actors. After that, they will be fixed up with more filters so that their target audience could access them categorically and so do they. It will also enable them to manage a full-fledged working account through which they can organize their professional appearances and publicity.
This will provide an extensive and whole-sole specialized platform to the artists to promote themselves, their skills, and their work. This venture would resolve the long-term problem of the artists to gain exposure and communicate with other artists, as well as, to find venues to perform in. Artistes Portico would not only provide them to gain reputation but also offer them to get some form of employment/income, which can eventually lead to a stable and long-term career. As through Artistes Portico, they would be able to communicate with other artists in order to create bands or fill quotas for venues, live gigs etc.
Value Chain
The value chain of the Artistes Portico will be self-generated for every single user. Since Artistes Portico will be a platform that will facilitate communication and exposure to the artists, the rest will be dependent on their personal efforts and skills. The primary activity or the inbound logistics for this will be the sign-up for registration of the artists. The operational framework of Artistes Portico would enable them to optimize their communication and exposure with their respective target market. As a result, the artists will start collaborating with each other and will keep on using the Artistes Portico to advertise their work. This will in return work for Artistes Portico it will gear up word of mouth marketing.
Cash Flow
Just like other social media platform and applications, Artistes Portico would rent out advertisement space to earn the profit. Additionally, it will also offer the artists, hirers and venues to get a priority visibility by paying an additional fee of $ 10/month. It will also offer an additional promotional tool, priority ranking, better customization options, and free publicity option with its loyalty account purchase or subscription. Lastly, it would charge a loyalty fee to the venues for optionally renting out the services of the artists and the transaction will obviously include a little slice of Artistes Portico’s spread.
Marketing & PR Plan
Artistes Portico will follow integrated marketing communication framework to advertise. It will use a blend of viral marketing, guerrilla marketing, social media marketing, word of mouth, and content marketing. Artistes Portico will install poster, billboards, and hoarding at the targeted venues and central commercial hubs of Sydney. Similarly, it will also use other social media platforms such as Facebook to market the brand. Later on, the users will also promote the brand on their individual Facebook pages, Instagram, Twitter etc. This will eventually amplify the marketing reach of Artistes Portico.
Social Enterprise Business Model
The business model of Artistes Portico would be a social enterprise as it will apply commercial business strategies to maximize the social wellness impact alongside the profits of its external shareholder i.e. the artists. Artistes Portico will be structured as the for-profit, co-operative benefit corporation and its social goal of communicating artist would potentially make it more valuable in term of finance and resource.
